Three Ramadhan community initiatives launched in Sur

Sur — Reflecting growing corporate engagement in community development, three initiatives have been officially launched in Sur with funding and support from Sharqiyah Desalination Company (SDC).
The initiatives were inaugurated under the patronage of Dr. Sheikh Hilal bin Ali bin Saud Al Habsi, Wali of Sur.

 The initiatives form part of ongoing efforts to strengthen social solidarity and support vulnerable groups during Ramadhan, a month deeply associated with compassion, generosity, and mutual support.
The programmes include the “Iftar for Fasting People” initiative, now in its tenth consecutive year, the distribution of food baskets to 100 underprivileged families, and a special initiative to support orphans during Eid.

 The Wali of Sur commended the initiatives and highlighted their importance in reinforcing social cohesion within the community. He praised Sharqiyah Desalination Company for its continued commitment to social responsibility and for supporting programmes that directly benefit low-income families and vulnerable segments of society, particularly during the holy month. Such initiatives reflect a strong sense of partnership between institutions and the local community, contributing to broader social development goals.

 Dr. Saleh bin Hamad Al Alawi explained that corporate social responsibility represents a moral and ethical obligation for institutions towards the communities in which they operate. He stressed that CSR goes beyond financial contributions to include meaningful engagement in improving social, economic, and environmental conditions, while ensuring that initiatives create a positive and sustainable impact.

 “Ramadan embodies the highest values of solidarity and compassion,” Al Alawi said. “Through these initiatives, we aim to extend a helping hand to families in need, easing their burdens and supporting them in meeting the basic requirements of the holy month. Such efforts help strengthen social bonds and foster a sense of stability and reassurance within the community.”

He added that the “Iftar for Fasting People” initiative has become one of the company’s flagship programmes, given its direct humanitarian impact and its ability to reach a wide segment of beneficiaries by providing daily iftar meals. Meanwhile, the food basket initiative plays a vital role in supporting families with limited income by supplying essential food items, helping them manage daily expenses during Ramadan.

The initiative dedicated to supporting orphans during Eid aims to bring joy and happiness to children on this special occasion, ensuring they can share in the festive spirit of the holiday. Al Alawi emphasised that caring for orphans remains a key priority, as it contributes to their social inclusion and emotional well-being.

He further affirmed that Sharqiyah Desalination Company remains committed to expanding the scope of its community initiatives and enhancing their impact in line with local community needs.
The company, he said, continues to develop its CSR programmes in a manner that supports sustainable development objectives and reflects its long-term commitment to serving society.

The launch of these initiatives in Sur highlights the growing role of the private sector in complementing national efforts aimed at strengthening social welfare.