Riyada showcases digital initiatives at Comex 2025

MUSCAT, SEPT 9
Riyada is participating in the 34th edition of COMEX 2025, held at the Oman Convention and Exhibition Centre, with the participation of 20 small and medium-sized enterprises (SMEs), along with startups specialising in different fields including artificial intelligence, cloud computing, cybersecurity and other modern technological fields.
The Authority for Small and Medium Enterprises Development confirmed that its participation in the exhibition this year includes a dedicated pavilion to showcase its diverse digital experiences and initiatives in several areas, most notably Riyada's smart personal assistant, an AI-powered smart assistant available at all times to answer all inquiries and facilitate access to services by clarifying procedures and providing accurate, immediate responses around the clock.
Riyada's most prominent initiatives at the exhibition include the Investment Map, a planning and analysis tool that provides a comprehensive and updated database on available investment opportunities in various sectors and regions, and displays detailed information on resources, comparative advantages, and infrastructure. and supporting systems, enabling investors and entrepreneurs to make investment decisions based on accurate data and direct investments toward sectors with high economic feasibility.
This is in addition to 14 e-services offered by the Riyada smartphone application in the field of entrepreneurship, which aims to facilitate beneficiaries' access to services and procedures electronically, ensuring easy and rapid access to a comprehensive range of services.
In an initiative that supports the development of the business environment and enhances ease of access to information and services, Riyada, through its participation in the exhibition, affirms its ongoing commitment to supporting the entrepreneurship ecosystem in the Sultanate of Oman, contributing to accelerating the pace of digital transformation, and enabling entrepreneurs to benefit from advanced smart solutions.