Creativity, culture a driver of transformation

Oman is increasingly recognising the vital role of creative and cultural industries in supporting the knowledge economy and driving sustainable national development.
These sectors contribute significantly to the country’s GDP, diversify income streams and reinforce cultural identity, aligning with Oman Vision 2040’s focus on investing in heritage, culture and the arts.
Dr Salim bin Mohammed al Hinai, Assistant Professor at the University of Nizwa’s College of Arts and Sciences, highlighted that creative industries encompass innovation-driven sectors such as traditional crafts, visual arts, literature, music, cinema, design and digital media.
“Notable progress has been made in producing Omani daggers, silver jewellery, and traditional textiles, especially in Nizwa and Suhar,” he said. “Additionally, graphic design and digital content are growing rapidly on social media platforms, and Omani cinema is gaining both local and international recognition.”
Cultural events like the Muscat International Book Fair and the Muscat International Film Festival underscore the sector’s contribution to strengthening national identity and boosting the economy.
Dr Al Hinai emphasised that creative industries generate valuable employment for Omani youth, promote sustainable economic models, and enhance cultural tourism by linking heritage with modern industries. They also open avenues in the digital economy through e-platforms for global marketing at relatively low investment costs.
Badriyah bint Mohammed al Fooriyah, Director of Entrepreneurship at Riyada, stressed the agency’s commitment to empowering creative entrepreneurs through training, mentorship, incubation and financial support.
Riyada fosters strategic partnerships with cultural and educational institutions to maximise investment in Omani intellectual heritage and create contemporary cultural content. “Creative industries offer promising opportunities for income generation, job creation and competitiveness, provided they are supported by a strong legislative framework and skilled workforce,” she said.
Murtadha bin Abdulkhaliq al Lawati, Director-General of the Museum of Place and People, praised Omani traditional industries as a rich civilisational legacy, combining functionality with artistic expression. He warned against innovation that erases the core identity of local crafts, advocating for the preservation of their cultural and economic values to sustain heritage and promote cultural tourism.
Khalid bin Sulaiman Ambusaidi, owner of Manazil Inn in Nizwa, added that authentic restoration projects like preserving the Omani heritage without alteration, showcasing national identity and enhancing Oman’s global cultural image.
To develop creative industries amid digital transformation, experts call for specialised restoration professionals and collaborative efforts to use modern technologies for heritage documentation and promotion — ensuring Oman’s culture remains a sustainable resource for future generations. — ONA