Audience satisfaction with radio programmes at 76 per cent, TV at 73 per cent: NCSI survey

MUSCAT: Public satisfaction with the programme content reached 76 per cent for radio channels and 73 per cent for TV channels, according to a public opinion survey conducted by the National Centre for Statistics and Information (NCSI) in collaboration with the Ministry of Information.
Satisfaction with TV content covering national occasions, religious events and weather conditions reached approximately 88 per cent, while content related to raising awareness, government and tourism projects, social issues, and children’s programmes scored around 69 per cent.
Omani viewers primarily engaged with Oman TV’s religious and cultural programmes such as “Matoun”, “Dhifaf” and “Al Fahras” as well as talk shows like “Al Bayt” (The House) and “Kunna Huna” (We Were Here), and Ramadhan drama series such as “Al Waqeed” and “Al Madyoonir”.
For radio content, satisfaction levels stood at 88 per cent for coverage of national occasions, religious events and weather conditions, and around 74 per cent for government and tourism projects, social issues, and children’s programmes. Omanis showed the highest interest in religious programmes, Ramadhan talk shows like “Layali Ramadhan” (Ramadhan Nights), and radio drama series such as “Sawalif Al Jadd Hameed”, “Qala’ed Al Yasmin”, “Dalshad” and “Rihla Shaqqa”.
At the governorate level, Al Sharqiyah South Governorate recorded the highest satisfaction with radio content at 84 per cent. Satisfaction was equal between genders at 74 per cent, while the age group 30-49 registered 78 per cent.
For TV content, Al Sharqiyah South and Al Dakhiliyah governorates recorded the highest satisfaction at 76 per cent, with equal satisfaction between genders at 74 per cent.
The survey aimed to strengthen communication between the Ministry of Information and the public by involving citizens in media evaluation, contributing to content development, and measuring satisfaction with the quality and diversity of programmes on Oman Radio and TV. — ONA