‘Our Pioneers in Dhofar’ campaign kicks off

SALALAH: For the third consecutive year, the ‘Our Pioneers in Dhofar’ campaign has returned, reinforcing Riyada’s commitment to empowering small and medium enterprises (SMEs) across Oman.
Launched as part of the Khareef Dhofar festivities, the campaign aims to strengthen the role of entrepreneurs and elevate their economic contributions during the peak tourism season in Dhofar.
Organised by the Authority for Small and Medium Enterprises Development, the initiative serves as an integrated platform that combines empowerment, education and marketing. Running throughout July and August and continuing into early September, the campaign spans various key locations in Dhofar Governorate.
This year’s edition features a wide range of activities, including introductory meetings, specialised workshops and training programmes. Notable events include pre-qualification sessions for institutions in the security and safety sectors, an orientation on the ‘Mahal’ programme, an Oman Exports workshop and collaborative sessions with Omantel.
Open marketing spaces for entrepreneurs are also a central feature - such as the SMEs corner in the Al Hafa Beach Market and the Oman Oil Bazaar.
The Future Pioneers Camp further enhances the campaign by equipping aspiring youth with leadership skills and business readiness.
By participating in the khareef season, SMEs gain a strategic platform to promote their products, engage directly with consumers and expand their local market presence. The broader aim is to position SMEs as key players in national economic growth and innovation.
Highlighting its support, the Authority has waived registration fees and commissions for SMEs using dedicated marketing outlets. These include the newly launched Omani Crafts House, offering a direct sales platform to help boost visibility and revenue for local businesses and artisans.
With continued collaboration between public and private sectors, the ‘Our Pioneers in Dhofar’ campaign reflects an integrated vision - using the vibrancy of khareef as a springboard for entrepreneurial success and sustainable economic development in the governorate.