Partnership signed to elevate Oman’s esports ecosystem
Published: 04:07 PM,Jul 20,2025 | EDITED : 08:07 PM,Jul 20,2025
This collaboration marks a major milestone in Nova’s mission to advance the gaming and esports economy in Oman.
MUSCAT: Nova E-Sports, Oman’s leading esports and gaming brand, is proud to announce a strategic partnership with Duamentes, a UK-based global authority in player behavior, cognitive science, and UX research.
This collaboration marks a major milestone in Nova’s mission to advance the gaming and esports economy in Oman. Through this partnership, Nova will integrate Duamentes cutting-edge analytics and UX methodologies into its training programs, tournaments, and digital platforms enhancing player development, competitive performance, and fan engagement.
Nova E-Sports was founded to empower local talent and elevate Oman’s presence in the international gaming arena. The organisation is actively building infrastructure for professional esports training, boot camps, and large-scale gaming events. With a growing team of dedicated professionals, Nova is leading the way in creating pathways for youth to turn passion into profession.
Duamentes brings over a decade of global experience, having supported developers, publishers, and studios in more than 35 countries. Specialising in behavioural science, player psychology, and UX strategy, Duamentes helps teams optimise game design, player engagement, and product-market fit from ideation to live service. Their client portfolio spans triple-A titles and indie successes alike, making them a trusted partner in shaping game experiences that resonate.
By combining Nova’s regional leadership and cultural insight with Duamentes global expertise, the partnership will champion innovation, player first design, and inclusive community building. supporting Oman’s Vision 2040 and the nation’s broader digital transformation goals.
This collaboration marks a major milestone in Nova’s mission to advance the gaming and esports economy in Oman. Through this partnership, Nova will integrate Duamentes cutting-edge analytics and UX methodologies into its training programs, tournaments, and digital platforms enhancing player development, competitive performance, and fan engagement.
Nova E-Sports was founded to empower local talent and elevate Oman’s presence in the international gaming arena. The organisation is actively building infrastructure for professional esports training, boot camps, and large-scale gaming events. With a growing team of dedicated professionals, Nova is leading the way in creating pathways for youth to turn passion into profession.
Duamentes brings over a decade of global experience, having supported developers, publishers, and studios in more than 35 countries. Specialising in behavioural science, player psychology, and UX strategy, Duamentes helps teams optimise game design, player engagement, and product-market fit from ideation to live service. Their client portfolio spans triple-A titles and indie successes alike, making them a trusted partner in shaping game experiences that resonate.
By combining Nova’s regional leadership and cultural insight with Duamentes global expertise, the partnership will champion innovation, player first design, and inclusive community building. supporting Oman’s Vision 2040 and the nation’s broader digital transformation goals.