‘We are building careers, not just filling vacancies’
Published: 03:07 PM,Jul 13,2025 | EDITED : 07:07 PM,Jul 13,2025
Loay al Mujaini, Acting CEO - Tawteen
MUSCAT, JULY 13
In the heart of Oman’s national workforce transformation stands Tawteen, a digital platform that has quietly become one of the most powerful engines of employment reform in the country. In an exclusive interview, Loay al Mujaini, Acting CEO of Tawteen, shared insights into how this data-driven platform is reshaping not just how Omanis find jobs—but how the private sector hires, how regulators plan, and how sectors build long-term workforce capabilities.
“Tawteen was never meant to be just another job portal,” said Al Mujaini. “From the outset, our vision was to build an integrated national ecosystem—one that connects individuals, employers, and regulators in a common effort to localise jobs, enhance productivity, and advance Oman’s strategic human capital goals.”
At the core of Tawteen’s purpose is its alignment with Oman Vision 2040, particularly the pillars of economic diversification and human capital development. Al Mujaini, who has been instrumental in architecting the platform’s multi-dimensional functionality, sees Tawteen as “a living infrastructure” for national workforce planning.
“What sets Tawteen apart is its ability to integrate intelligence with action. We’re mapping workforce supply, identifying skills gaps, and aligning all of that with sector growth and investment trends,” he explained. “That allows policy-makers, educators, and employers to work with unprecedented clarity.”
Tawteen supports 17 sector committees established in collaboration with the National Employment Programme (Tashgheel). These committees rely on the platform’s robust data tools to govern labour clearances and ensure structured prioritisation of Omanis for critical roles.
“These aren’t just dashboards. They’re decision engines,” Al Mujaini said.
“Every labour clearance is tied to actual sector data—Omani availability, expatriate concentration, upskilling potential, and hiring timelines. It’s governance made digital, fair, and fast.”
Among the platform’s standout features are its workforce profiling tools, a digital contract system, a freelancing marketplace, and employer productivity modules. Tawteen also connects to localisation tools that help companies meet procurement and Omanisation goals.
“The private sector is our primary partner,” Al Mujaini noted. “We’re giving them the tools to find talent, meet compliance goals, and contribute meaningfully to the national workforce strategy. The response has been strong—over 1,700 companies and 100,000 job seekers have registered with us so far.”
Since its launch, Tawteen has hosted over 670 job postings, offering more than 3,000 vacancies. But Al Mujaini emphasises that metrics alone do not define success.
“For us, it’s about building sustainable career pathways,” he said. “That’s why we’ve introduced career pathing, freelancing opportunities, and insights into long-term sectoral growth trends. We want Omanis to see the full picture—not just the next paycheck.”
Tawteen’s real-time job marketplace, he added, is helping bridge long-standing mismatches between graduates and employer needs.
“We prioritise fresh graduates and those without prior experience. Tawteen connects them directly to training programmes and sends tailored job alerts. It’s proactive—not passive—engagement,” said Al Mujaini.
One recent success story involved the water sector, where Tawteen helped channel hiring in response to a major infrastructure investment.
“When Nama Water Services announced over RO 700 million in new investments, the water sector committee, using Tawteen, was able to quickly identify and post 885 jobs,” Al Mujaini recalled.
“That’s the kind of responsiveness we’re building across sectors.”
Behind Tawteen’s growing reputation is Al Mujaini’s own blend of strategic vision, operational acumen, and inclusive leadership. Known for his ability to align multi-stakeholder efforts—from government and private sector to job seekers—he has driven Tawteen’s development from a concept into a vital national instrument.
“We’re not just automating systems,” he said. “We’re transforming mindsets—about how we hire, how we train, how we grow. That requires trust, transparency, and constant innovation.”
Looking ahead, Tawteen is preparing to expand into new areas such as reskilling, training integration, and entrepreneurship support.
“We want Tawteen to be more than an employment platform,” Al Mujaini concluded. “We want it to be a launchpad for economic empowerment. As Oman marches toward Vision 2040, Tawteen is ready to be a partner in every Omani’s professional journey.”
In the heart of Oman’s national workforce transformation stands Tawteen, a digital platform that has quietly become one of the most powerful engines of employment reform in the country. In an exclusive interview, Loay al Mujaini, Acting CEO of Tawteen, shared insights into how this data-driven platform is reshaping not just how Omanis find jobs—but how the private sector hires, how regulators plan, and how sectors build long-term workforce capabilities.
“Tawteen was never meant to be just another job portal,” said Al Mujaini. “From the outset, our vision was to build an integrated national ecosystem—one that connects individuals, employers, and regulators in a common effort to localise jobs, enhance productivity, and advance Oman’s strategic human capital goals.”
At the core of Tawteen’s purpose is its alignment with Oman Vision 2040, particularly the pillars of economic diversification and human capital development. Al Mujaini, who has been instrumental in architecting the platform’s multi-dimensional functionality, sees Tawteen as “a living infrastructure” for national workforce planning.
“What sets Tawteen apart is its ability to integrate intelligence with action. We’re mapping workforce supply, identifying skills gaps, and aligning all of that with sector growth and investment trends,” he explained. “That allows policy-makers, educators, and employers to work with unprecedented clarity.”
Tawteen supports 17 sector committees established in collaboration with the National Employment Programme (Tashgheel). These committees rely on the platform’s robust data tools to govern labour clearances and ensure structured prioritisation of Omanis for critical roles.
“These aren’t just dashboards. They’re decision engines,” Al Mujaini said.
“Every labour clearance is tied to actual sector data—Omani availability, expatriate concentration, upskilling potential, and hiring timelines. It’s governance made digital, fair, and fast.”
Among the platform’s standout features are its workforce profiling tools, a digital contract system, a freelancing marketplace, and employer productivity modules. Tawteen also connects to localisation tools that help companies meet procurement and Omanisation goals.
“The private sector is our primary partner,” Al Mujaini noted. “We’re giving them the tools to find talent, meet compliance goals, and contribute meaningfully to the national workforce strategy. The response has been strong—over 1,700 companies and 100,000 job seekers have registered with us so far.”
Since its launch, Tawteen has hosted over 670 job postings, offering more than 3,000 vacancies. But Al Mujaini emphasises that metrics alone do not define success.
“For us, it’s about building sustainable career pathways,” he said. “That’s why we’ve introduced career pathing, freelancing opportunities, and insights into long-term sectoral growth trends. We want Omanis to see the full picture—not just the next paycheck.”
Tawteen’s real-time job marketplace, he added, is helping bridge long-standing mismatches between graduates and employer needs.
“We prioritise fresh graduates and those without prior experience. Tawteen connects them directly to training programmes and sends tailored job alerts. It’s proactive—not passive—engagement,” said Al Mujaini.
One recent success story involved the water sector, where Tawteen helped channel hiring in response to a major infrastructure investment.
“When Nama Water Services announced over RO 700 million in new investments, the water sector committee, using Tawteen, was able to quickly identify and post 885 jobs,” Al Mujaini recalled.
“That’s the kind of responsiveness we’re building across sectors.”
Behind Tawteen’s growing reputation is Al Mujaini’s own blend of strategic vision, operational acumen, and inclusive leadership. Known for his ability to align multi-stakeholder efforts—from government and private sector to job seekers—he has driven Tawteen’s development from a concept into a vital national instrument.
“We’re not just automating systems,” he said. “We’re transforming mindsets—about how we hire, how we train, how we grow. That requires trust, transparency, and constant innovation.”
Looking ahead, Tawteen is preparing to expand into new areas such as reskilling, training integration, and entrepreneurship support.
“We want Tawteen to be more than an employment platform,” Al Mujaini concluded. “We want it to be a launchpad for economic empowerment. As Oman marches toward Vision 2040, Tawteen is ready to be a partner in every Omani’s professional journey.”