In Oman, Summer Becomes the Season of Staycation With Roll Out of Creative Deals
Published: 04:07 PM,Jul 10,2025 | EDITED : 08:07 PM,Jul 10,2025
In Oman, Summer Becomes the Season of Staycation With Roll Out of Creative Deals
As the summer months settle in Oman, many residents and expatriates alike take advantage of the country's diverse landscape to escape the sweltering heat. Typically regarded as the low season for tourism and hospitality, summer in Oman has traditionally seen a lull in activity, with many opting to head abroad or retreat to cooler mountain destinations like Jabal Akhdhar. However, this year, a wave of innovative offers from local hotels and resorts is redefining the summer season as an ideal time for staycations and daycations — all at affordable prices.
In Oman, summer often signals a temporary pause in leisure travel, as the soaring temperatures make outdoor pursuits less appealing. Many expatriates and locals alike take this opportunity to unwind closer to home or seek respite in the mountain air. Marilyn Alvarez, an expatriate residing in Muscat, recalls, “In the past, renting farms was one of our go-to activities during summer. They usually came with pools and plenty of amenities, perfect for cooling off. But lately, hotels have upped their game, offering more compelling packages that make summer staycations really attractive.”
This shift in offerings is transforming the low season into a buzzing period of relaxation and adventure, thanks to a surge in creative marketing strategies by Oman’s hospitality sector.
Luxury and Mid-Range Options: Tailored for Every Traveller
One of the standout campaigns this summer is JW Marriott Muscat’s “A Summer to Remember,” which captures the essence of a wholesome family getaway. Starting at just OMR 65 (approximately USD 170), the offer includes staycation packages, inventive children’s activities, and a range of flavoursome dining options, all designed to foster connection and joy. The hotel’s initiative also features discounted rates during weekdays, encouraging travellers to enjoy a peaceful escape during off-peak days.
Adding to the trend of combining relaxation with activity, JW Marriott has introduced daycations. Guests now have the option to purchase day passes that grant access to room facilities, swimming pools, gyms, and resort amenities, making it a perfect choice for a quick yet rejuvenating break.
Meanwhile, Jumeirah Hotel’s “Pool and Beach Day Pass” offers visitors a chance to indulge in various resort facilities. For OMR 20 (around USD 52), guests can enjoy access to pools, private beach areas, kayaking, and wellness activities like yoga sessions. The hotel also encourages visitors to explore culinary delights through its “Dive into the Summer Flavours” campaign, which features special menus that complement their summer experience, adding both flavour and fun to their stay.
Luxury properties are not missing out on the summer action. St. Regis Muscat has introduced a pool access deal for just OMR 25 (USD 65), inclusive of OMR 15 worth of food credits. This provides an indulgent yet affordable way to cool off while enjoying fine dining and world-class amenities. Similarly, Al Bustan Palace, A Ritz-Carlton Hotel, is offering a day pass at OMR 20 (USD 52), which includes access to its infinity pools, private beach, and food & beverage credits. These offers demonstrate that luxury Oman stays are accessible even during the peak heat months when booking is typically at its lowest.
Cool Mountain Retreats: Practical Benefits
While coastal resorts cater to sun-seekers and city dwellers, the mountains continue to be a haven for those craving cooler climes. Alila Jabal Akhdar remains a top choice with its “15 Degrees Cooler” campaign, enticing guests with scenic stays amidst rugged peaks and lush greenery. Guests receive 30% resort credit back on their bookings, making luxury experiences more affordable. Likewise, Hotel Indigo Jabal Akhdar offers a daily resort credit of OMR 20, which can be redeemed at Jala Spa for rejuvenating treatments or at the resort’s restaurants, ensuring a comprehensive mountain retreat.
Experts say that these innovative summer offers serve multiple purposes. Not only do they help hotels and resorts maintain occupancy during the typically slow months, but they also create opportunities for families and individuals to explore Oman’s rich landscape and culture without the peak-season prices. Additionally, these offers foster local tourism, supporting the hospitality sector and local economies.
Furthermore, the reduced prices and tailored packages encourage a broader demographic, including young families, professionals, and retirees, to indulge in leisure activities. This diversification helps Oman’s tourism industry build resilience and adapt to changing market dynamics.
Experts say that these innovative summer offers serve multiple purposes. Not only do they help hotels and resorts maintain occupancy during the typically slow months, but they also create opportunities for families and individuals to explore Oman’s rich landscape and culture without the peak-season prices. Additionally, these offers foster local tourism, supporting the hospitality sector and local economies.
Furthermore, the reduced prices and tailored packages encourage a broader demographic, including young families, professionals, and retirees, to indulge in leisure activities. This diversification helps Oman’s tourism industry build resilience and adapt to changing market dynamics.
Oman’s approach to summer tourism exemplifies its resilience and innovation within the hospitality sector. By offering compelling staycation and daycation packages, the country is turning the traditionally slow season into an opportunity for relaxation, adventure, and discovery. Whether enjoying a lavish poolside afternoon at a Muscat hotel or marveling at the mountain vistas in Jabal Akhdar, visitors are encouraged to seize the chance to experience Oman’s summer offering — a season that proves being cool isn’t just about the weather, but also about the hospitality and hospitality Oman has to offer.
As Marilyn Alvarez aptly puts it, “Summer in Oman used to mean staying indoors or heading abroad. Now, with these fantastic offers, there's a whole new way to enjoy the season right here at home.”
In Oman, summer often signals a temporary pause in leisure travel, as the soaring temperatures make outdoor pursuits less appealing. Many expatriates and locals alike take this opportunity to unwind closer to home or seek respite in the mountain air. Marilyn Alvarez, an expatriate residing in Muscat, recalls, “In the past, renting farms was one of our go-to activities during summer. They usually came with pools and plenty of amenities, perfect for cooling off. But lately, hotels have upped their game, offering more compelling packages that make summer staycations really attractive.”
This shift in offerings is transforming the low season into a buzzing period of relaxation and adventure, thanks to a surge in creative marketing strategies by Oman’s hospitality sector.
Luxury and Mid-Range Options: Tailored for Every Traveller
One of the standout campaigns this summer is JW Marriott Muscat’s “A Summer to Remember,” which captures the essence of a wholesome family getaway. Starting at just OMR 65 (approximately USD 170), the offer includes staycation packages, inventive children’s activities, and a range of flavoursome dining options, all designed to foster connection and joy. The hotel’s initiative also features discounted rates during weekdays, encouraging travellers to enjoy a peaceful escape during off-peak days.
Adding to the trend of combining relaxation with activity, JW Marriott has introduced daycations. Guests now have the option to purchase day passes that grant access to room facilities, swimming pools, gyms, and resort amenities, making it a perfect choice for a quick yet rejuvenating break.
Meanwhile, Jumeirah Hotel’s “Pool and Beach Day Pass” offers visitors a chance to indulge in various resort facilities. For OMR 20 (around USD 52), guests can enjoy access to pools, private beach areas, kayaking, and wellness activities like yoga sessions. The hotel also encourages visitors to explore culinary delights through its “Dive into the Summer Flavours” campaign, which features special menus that complement their summer experience, adding both flavour and fun to their stay.
Luxury properties are not missing out on the summer action. St. Regis Muscat has introduced a pool access deal for just OMR 25 (USD 65), inclusive of OMR 15 worth of food credits. This provides an indulgent yet affordable way to cool off while enjoying fine dining and world-class amenities. Similarly, Al Bustan Palace, A Ritz-Carlton Hotel, is offering a day pass at OMR 20 (USD 52), which includes access to its infinity pools, private beach, and food & beverage credits. These offers demonstrate that luxury Oman stays are accessible even during the peak heat months when booking is typically at its lowest.
Cool Mountain Retreats: Practical Benefits
While coastal resorts cater to sun-seekers and city dwellers, the mountains continue to be a haven for those craving cooler climes. Alila Jabal Akhdar remains a top choice with its “15 Degrees Cooler” campaign, enticing guests with scenic stays amidst rugged peaks and lush greenery. Guests receive 30% resort credit back on their bookings, making luxury experiences more affordable. Likewise, Hotel Indigo Jabal Akhdar offers a daily resort credit of OMR 20, which can be redeemed at Jala Spa for rejuvenating treatments or at the resort’s restaurants, ensuring a comprehensive mountain retreat.
Experts say that these innovative summer offers serve multiple purposes. Not only do they help hotels and resorts maintain occupancy during the typically slow months, but they also create opportunities for families and individuals to explore Oman’s rich landscape and culture without the peak-season prices. Additionally, these offers foster local tourism, supporting the hospitality sector and local economies.
Furthermore, the reduced prices and tailored packages encourage a broader demographic, including young families, professionals, and retirees, to indulge in leisure activities. This diversification helps Oman’s tourism industry build resilience and adapt to changing market dynamics.
Experts say that these innovative summer offers serve multiple purposes. Not only do they help hotels and resorts maintain occupancy during the typically slow months, but they also create opportunities for families and individuals to explore Oman’s rich landscape and culture without the peak-season prices. Additionally, these offers foster local tourism, supporting the hospitality sector and local economies.
Furthermore, the reduced prices and tailored packages encourage a broader demographic, including young families, professionals, and retirees, to indulge in leisure activities. This diversification helps Oman’s tourism industry build resilience and adapt to changing market dynamics.
Oman’s approach to summer tourism exemplifies its resilience and innovation within the hospitality sector. By offering compelling staycation and daycation packages, the country is turning the traditionally slow season into an opportunity for relaxation, adventure, and discovery. Whether enjoying a lavish poolside afternoon at a Muscat hotel or marveling at the mountain vistas in Jabal Akhdar, visitors are encouraged to seize the chance to experience Oman’s summer offering — a season that proves being cool isn’t just about the weather, but also about the hospitality and hospitality Oman has to offer.
As Marilyn Alvarez aptly puts it, “Summer in Oman used to mean staying indoors or heading abroad. Now, with these fantastic offers, there's a whole new way to enjoy the season right here at home.”