Opinion

Why celebrity opinions don’t matter

Piers Morgan is good at his job. He knows how to create controversy and keep people watching.
 
Piers Morgan is good at his job. He knows how to create controversy and keep people watching.
We live in strange times. People are so desperate for famous people to agree with them that they’re now using AI to fake what TV presenters say. This needs to stop. I’ve just received a WhatsApp with Piers Morgan telling me how much he likes Islam. It’s clearly an AI fake but I’m not interested in Piers Morgan’s views either way.

Does it really matter if Piers Morgan likes or hates Islam? Does it matter if he supports Israel or Palestine? Or whether he prefers fish and chips to chicken curry? The answer should be obvious: no, it doesn’t matter at all. The same goes for any famous person on TV. Oprah Winfrey’s views on world politics are no more important than anyone else’s. She’s good at making TV shows, but that doesn’t make her an expert on anything else.

Recently, social media has been flooded with fake audio clips. These use AI to make it sound like Morgan is praising Islam or supporting causes he’s never actually backed. This is dishonest and completely pointless. As a practising Muslim, I don’t understand why some Muslims need approval from a BBC presenter. Islam has existed for over 1,400 years without needing British TV personalities to validate it. We don’t need Morgan’s opinion on our faith. When people use AI to fake medical advice or promote dodgy investments, we rightly call it dangerous. So why is it acceptable to fake religious or political endorsements? This double standard makes no sense. Here’s something most people already know but don’t like to admit: Western media lies. These outlets have their own agendas and will twist facts or leave out important information when it suits them. Most British people understand that politicians lie to us every day. We expect it.



Political debates on TV are just entertainment now. We don’t take what they say seriously. So why do we care what these same media figures think about important issues? Why seek approval from a system we know can’t be trusted? It’s completely illogical.

Morgan is good at his job. He knows how to create controversy and keep people watching. These are useful skills for a TV presenter. But being entertaining doesn’t make him an expert on religion, politics, or social issues. Just because someone appears on TV regularly doesn’t mean they know what they’re talking about. Their main skill is attracting viewers and selling advertising space. It’s time to stop caring what TV personalities think about serious matters. Important issues need proper consideration based on facts and real expertise, not casual comments from entertainers trying to fill airtime.



Instead of using AI to fake celebrity endorsements, why not spend that energy learning about issues properly? Talk to real experts. Read primary sources. Build arguments based on evidence, not manufactured celebrity approval. Western media will keep prioritising entertainment over truth. With AI getting better, the lies will become more convincing. This makes it even more important that we learn to judge information by its content, not by who appears to be saying it.

Next time you find yourself caring about what Morgan or Oprah thinks about something important, ask yourself why. Their opinions are no more valuable than those of anyone else you might meet, and much less valuable than those of people who actually know what they’re talking about. We need to stop treating entertainers as authorities and TV appearances as qualifications for serious discussion. Media personalities are there to entertain us, not to guide our thinking on complex issues. The sooner we realise this, the sooner we can focus on what actually matters: forming our own opinions based on reliable information and genuine expertise, not celebrity approval.