The pivotal role of economic media professionals in driving sustainable growth
Published: 04:09 PM,Sep 04,2024 | EDITED : 07:09 PM,Sep 04,2024
Commercial, industrial, financial, and banking institutions worldwide employ specialized economic and media professionals to promote and market their operations, particularly those engaged with the public. These experts also provide valuable financial, banking, and economic analyses of the events impacting these institutions and their competitors.
In the Arab world, the demand for national talent in economic media sectors is growing rapidly as more professionals become involved in institutions that produce essential products. In our region, key associations are engaged in producing oil, gas, renewable energy, natural resources, and other commodities — many of which are managed by foreign entities. These external players often control the production, manufacturing, marketing, pricing, and distribution of these products in global markets.
Today, the economic media sector is one of the most influential industries due to its power to shape public opinion, government policies, and institutional strategies. Countries are increasingly utilizing advanced technologies to manage this sector, which remains relatively new in the Arab world. Its goal is to engage in media activities related to economic sectors, given their importance in generating financial returns and creating job opportunities for graduates in these fields. The influence of economic media is evident across business, production, trade, and industrial activities globally, reshaping professional dynamics among institutional leaders and highlighting the growing role of economics within the media industry.
The importance of media institutions continues to grow as they respond to society's needs for goods, products, and services. This connection influences financial markets and drives the organization of international trade fairs, which strengthen relationships among institutions, consumers, and advertisers. The economic dimension now plays a pivotal role in guiding consumer behavior and decision-making through advertising, fostering competition among markets.
Multinational companies increasingly dominate these media and advertising channels, impacting product pricing, quantities, preparation methods, and export strategies. These companies also generate numerous job opportunities in media, particularly in social communication, alongside related fields such as journalism, radio, television, cinema, the internet, satellite, and telecommunications.
Given these trends, academic institutions should incorporate 'Economic Media' into their curricula to equip students with the skills needed to navigate both media and economic fields. Graduates would be better prepared to work in institutions immediately, capable of handling economic and financial analysis while understanding broader economic developments. In today’s digital landscape, where every company has its own platform and social media presence, media professionals must be knowledgeable about economic contexts both locally and globally.
The economic media sector has become an essential tool for raising public awareness, mobilizing communities, and disseminating economic knowledge. It informs society about institutional policies, laws, regulations, and procedures while promoting a culture of saving, investment, and other economic behaviors related to production, promotion, and marketing.
Haider al Lawati
The author is a Muscat-based economic analyst who previously worked for CBO and OCCI.
In the Arab world, the demand for national talent in economic media sectors is growing rapidly as more professionals become involved in institutions that produce essential products. In our region, key associations are engaged in producing oil, gas, renewable energy, natural resources, and other commodities — many of which are managed by foreign entities. These external players often control the production, manufacturing, marketing, pricing, and distribution of these products in global markets.
Today, the economic media sector is one of the most influential industries due to its power to shape public opinion, government policies, and institutional strategies. Countries are increasingly utilizing advanced technologies to manage this sector, which remains relatively new in the Arab world. Its goal is to engage in media activities related to economic sectors, given their importance in generating financial returns and creating job opportunities for graduates in these fields. The influence of economic media is evident across business, production, trade, and industrial activities globally, reshaping professional dynamics among institutional leaders and highlighting the growing role of economics within the media industry.
The importance of media institutions continues to grow as they respond to society's needs for goods, products, and services. This connection influences financial markets and drives the organization of international trade fairs, which strengthen relationships among institutions, consumers, and advertisers. The economic dimension now plays a pivotal role in guiding consumer behavior and decision-making through advertising, fostering competition among markets.
Multinational companies increasingly dominate these media and advertising channels, impacting product pricing, quantities, preparation methods, and export strategies. These companies also generate numerous job opportunities in media, particularly in social communication, alongside related fields such as journalism, radio, television, cinema, the internet, satellite, and telecommunications.
Given these trends, academic institutions should incorporate 'Economic Media' into their curricula to equip students with the skills needed to navigate both media and economic fields. Graduates would be better prepared to work in institutions immediately, capable of handling economic and financial analysis while understanding broader economic developments. In today’s digital landscape, where every company has its own platform and social media presence, media professionals must be knowledgeable about economic contexts both locally and globally.
The economic media sector has become an essential tool for raising public awareness, mobilizing communities, and disseminating economic knowledge. It informs society about institutional policies, laws, regulations, and procedures while promoting a culture of saving, investment, and other economic behaviors related to production, promotion, and marketing.
Haider al Lawati
The author is a Muscat-based economic analyst who previously worked for CBO and OCCI.