Minara wins Oman’s most trusted brand in food products category
Published: 01:03 PM,Mar 14,2023 | EDITED : 05:03 PM,Mar 14,2023
MUSCAT: In a rousing testament to its steadfastness as a worthy companion in every kitchen in Oman, Minara, the flagship brand of Areej Vegetable Oils & Derivatives (AVOD) has won ‘Oman’s Most Trusted Brand Award 2022. This will make it the 3rd time that the brand has won the seal of approval from its loyal consumers, in Sultanate of Oman.
The ultimate recognition was conferred to AVOD at a gala event held under the auspices of H E Eng. Said bin Hamoud al Ma’awali, Minister of Transport, Communications and Information Technology at the Bustan Lawn, Al Bustan Palace, a Ritz-Carlton Hotel, early March 2023. It was attended their Highnesses, Excellencies and Senior Officials from 50 winning companies along with Oman’s crème de la crème from the corporate and media sector.
Oman’s Most Trusted Brand Awards is the Sultanate’s first trust-based brand awards in Oman that act as top recognition and validation of public trust in a brand. The winners are selected through a carefully vetted voting process that reaches out to the consumers – the end users – to choose from among the best they trust.
Eng Salem bin Nasser al Bortmany, CEO – Areej Vegetable Oils & Derivatives, expressed his happiness at the momentous win and said, “Consumer trust is always paramount. It is easy to fall short of expectations, especially during turbulent times. To have won the Oman’s Most Trusted Brand award for the third time, especially in times such as these, not only underlines the significance of consumer trust, but it also acts as timely validation that AVOD has continued to do right for its end users and contributed to enriching their lives and of those around them.
“The Minara range is our flagship product that is built on the foundation of our Eat Right, Live Well’ philosophy, which focuses on building healthier and happier communities. Over the years, to match our consumers’ evolution, AVOD has continued to evolve its transformation strategy to create products that exceed their expectations.”
He added, “To win such awards and accolades is an honour and a privilege and we hope we can continue to rise above and beyond the expectations of our valuable consumers and keep rightfully earning their loyalty for years to come.”
The flagship Minara range consists of the popular Minara Sunflower oil and its range of olive oils. It also recently added Canola Oil and Corn Oil to its impressive line-up.
It is manufactured in AVOD’s modern hygienic plant, which is upgraded constantly with state-of-the-art technology thus allowing AVOD to meet international standards and offer only top-quality products to their wide customer base in Oman, the region, and the world markets.
With more than three decades of expertise, AVOD has the distinction of being the first company in Oman to fortify and enrich Minara brand of oils and its top-quality other cooking oils with vitamins A & D. All products, including Suhar, Khafeef, Jabal Akhdhar, Muscat Margarine and Areej cooking oil, are a perfect blend of health and quality.
A heritage brand that knows that at the heart of good health is nutrition, AVOD has earned the reputation for having the best practices in the industry, setting it a class apart from its competition and a trusted companion in every kitchen in Oman.
The ultimate recognition was conferred to AVOD at a gala event held under the auspices of H E Eng. Said bin Hamoud al Ma’awali, Minister of Transport, Communications and Information Technology at the Bustan Lawn, Al Bustan Palace, a Ritz-Carlton Hotel, early March 2023. It was attended their Highnesses, Excellencies and Senior Officials from 50 winning companies along with Oman’s crème de la crème from the corporate and media sector.
Oman’s Most Trusted Brand Awards is the Sultanate’s first trust-based brand awards in Oman that act as top recognition and validation of public trust in a brand. The winners are selected through a carefully vetted voting process that reaches out to the consumers – the end users – to choose from among the best they trust.
Eng Salem bin Nasser al Bortmany, CEO – Areej Vegetable Oils & Derivatives, expressed his happiness at the momentous win and said, “Consumer trust is always paramount. It is easy to fall short of expectations, especially during turbulent times. To have won the Oman’s Most Trusted Brand award for the third time, especially in times such as these, not only underlines the significance of consumer trust, but it also acts as timely validation that AVOD has continued to do right for its end users and contributed to enriching their lives and of those around them.
“The Minara range is our flagship product that is built on the foundation of our Eat Right, Live Well’ philosophy, which focuses on building healthier and happier communities. Over the years, to match our consumers’ evolution, AVOD has continued to evolve its transformation strategy to create products that exceed their expectations.”
He added, “To win such awards and accolades is an honour and a privilege and we hope we can continue to rise above and beyond the expectations of our valuable consumers and keep rightfully earning their loyalty for years to come.”
The flagship Minara range consists of the popular Minara Sunflower oil and its range of olive oils. It also recently added Canola Oil and Corn Oil to its impressive line-up.
It is manufactured in AVOD’s modern hygienic plant, which is upgraded constantly with state-of-the-art technology thus allowing AVOD to meet international standards and offer only top-quality products to their wide customer base in Oman, the region, and the world markets.
With more than three decades of expertise, AVOD has the distinction of being the first company in Oman to fortify and enrich Minara brand of oils and its top-quality other cooking oils with vitamins A & D. All products, including Suhar, Khafeef, Jabal Akhdhar, Muscat Margarine and Areej cooking oil, are a perfect blend of health and quality.
A heritage brand that knows that at the heart of good health is nutrition, AVOD has earned the reputation for having the best practices in the industry, setting it a class apart from its competition and a trusted companion in every kitchen in Oman.