ATM 2022 to focus on future of international travel
Published: 01:09 PM,Sep 20,2021 | EDITED : 05:09 PM,Sep 20,2021
1756296
BUSINESS REPORTER
MUSCAT, Sept 20
The 2022 edition of Arabian Travel Market (ATM) will focus on the future of international travel and tourism and the likely challenges and the benefits, for a resilient industry that is still coming to terms with the new normal, according to the organisers.
“Covid-19 has dominated our lives since March 2020 and continues to do so in many parts of the world. However, although international travel and tourism has learnt from past experiences and adapted in some cases almost seamlessly, we now have an ideal opportunity to look ahead to the future of our industry.
“Dwelling too much on the pre-covid past, would not necessarily be productive, especially because so many industry parameters and social attitudes have since been completely reset,” said Danielle Curtis, Exhibition Director ME, Arabian Travel Market.
“Undoubtedly innovation through IoT, AI, AR, VR and improved connectivity overall, will change the face of our industry dramatically, however, there are other challenges, that we should address together and share industry best practice.
“These issues include climate change and broader social challenges, as well as stakeholder attitudes towards equity in health, education and economic opportunity, particularly in the communities that we operate in,” added Curtis.
Now in its 29th year, the event, will take place live and in-person at the Dubai World Trade Centre (DWTC) from May 8 to 11, 2022, while a virtual edition will again take place the following week on May 17–18, 2022.
ATM 2022 will also host dedicated conference summits on the Global Stage, covering aviation, hotels, sports tourism, retail tourism and a special hospitality investment seminar.
The Global Business Travel Association (GBTA), the world’s premier business travel and meetings trade organisation, will once again be participating at ATM. The GBTA will deliver the latest business travel content, research and education to drive the recovery and support growth in business travel.
Given the global travel and social restrictions, the ATM 2021 live, and in-person event was well received, with over 21,600 attendees from 110 different countries.
During the virtual event, 30,790 profiles were registered on the ATM Virtual platform, almost 20,000 face-to-face virtual meetings took place and there were over 6,600 conference views.
Putting those figures into context, ATM which is often considered by industry professionals as a barometer for the Middle East and North Africa tourism sector, welcomed almost 40,000 people to its 2019 event with representation from 150 countries.
MUSCAT, Sept 20
The 2022 edition of Arabian Travel Market (ATM) will focus on the future of international travel and tourism and the likely challenges and the benefits, for a resilient industry that is still coming to terms with the new normal, according to the organisers.
“Covid-19 has dominated our lives since March 2020 and continues to do so in many parts of the world. However, although international travel and tourism has learnt from past experiences and adapted in some cases almost seamlessly, we now have an ideal opportunity to look ahead to the future of our industry.
“Dwelling too much on the pre-covid past, would not necessarily be productive, especially because so many industry parameters and social attitudes have since been completely reset,” said Danielle Curtis, Exhibition Director ME, Arabian Travel Market.
“Undoubtedly innovation through IoT, AI, AR, VR and improved connectivity overall, will change the face of our industry dramatically, however, there are other challenges, that we should address together and share industry best practice.
“These issues include climate change and broader social challenges, as well as stakeholder attitudes towards equity in health, education and economic opportunity, particularly in the communities that we operate in,” added Curtis.
Now in its 29th year, the event, will take place live and in-person at the Dubai World Trade Centre (DWTC) from May 8 to 11, 2022, while a virtual edition will again take place the following week on May 17–18, 2022.
ATM 2022 will also host dedicated conference summits on the Global Stage, covering aviation, hotels, sports tourism, retail tourism and a special hospitality investment seminar.
The Global Business Travel Association (GBTA), the world’s premier business travel and meetings trade organisation, will once again be participating at ATM. The GBTA will deliver the latest business travel content, research and education to drive the recovery and support growth in business travel.
Given the global travel and social restrictions, the ATM 2021 live, and in-person event was well received, with over 21,600 attendees from 110 different countries.
During the virtual event, 30,790 profiles were registered on the ATM Virtual platform, almost 20,000 face-to-face virtual meetings took place and there were over 6,600 conference views.
Putting those figures into context, ATM which is often considered by industry professionals as a barometer for the Middle East and North Africa tourism sector, welcomed almost 40,000 people to its 2019 event with representation from 150 countries.