Egypt souvenir market pins hopes on tourism resurgence
Published: 04:06 PM,Jun 17,2021 | EDITED : 08:06 PM,Jun 17,2021
A technician crafts a replica of an Ancient Egyptian bust of Queen Nefertiti being fabricated at the Egyptian government factory reproducing replicas of Ancient Egyptian items, near Cairo. — AFP
Cairo: Pyramids, Tutankhamun masks, Nefertiti busts -- Egypt's souvenir-makers are pinning their hopes on a new lease of economic life, after tourism was battered by the coronavirus pandemic.
In the shadow of the magnificent Giza Pyramids, Eid Yousri manufactures polyester Pharaonic figurines from a humble workshop erected on the roof of his family home.
'We've lost nearly 70 per cent of our business,' he told AFP, lamenting the plunge in visitors to one of the seven wonders of the ancient world.
Hundreds of small business owners and artisans have been forced to mothball much of their activity, choked by cancelled flights and movement restrictions around the world.
In 2019, the last full year before the pandemic struck, tourism made up about 12 per cent of Egypt's GDP.
After a long period of political instability dented earnings, revenues from the sector reached $13 billion that year.
But in 2020, a year when Egypt had initially eyed a further rebound to $16 billion, takings collapsed to $4 billion.
In a recent interview with AFP, Tourism Minister Khaled El Enani welcomed a partial recovery in visitor numbers.
Around 500,000 have flown in monthly since April this year, more than double the number in January and up from an average of just 200,000 tourists per month in 2020.
On the other side of town, in the narrow and labyrinthine alleys of Khan el-Khalili in Islamic Cairo, tourist Caroline Bucher is on the hunt for 'locally made' products to bring back home to her native Dominican Republic.
In a souvenir market that was for many years flooded by cheap Chinese imports, the government is seeking to meet demand for quality products sought out by tourists like Bucher.
On the eastern outskirts of Cairo, a new antique reproduction factory has since March been preparing to capitalise on the much hoped for post-pandemic era.
The factory, named Konouz (treasures in Arabic), produces furniture, statuettes and paintings that retrace four major periods of Egyptian heritage: Pharaonic, Greco-Roman, Coptic and Islamic.
Reproductions, in 1:1 scale or miniaturised, are accompanied by an official government-issued certificate of authenticity.
The vast 10,000 square metre (approximately 107,650 square foot) factory is run by Hisham Sharawi, a retired general, who supervises around 150 workers, painters, cabinetmakers, sculptors and designers.
'When tourists come back, we will be ready,' pledged Ahmed Aboul Gheir, who is also working on the 'Made in Egypt' initiative.
Government-driven investment under the scheme totals 80 million Egyptian pounds and focuses on quality production.
Items at Konouz range from a small amulet selling for 50 Egyptian pounds to a three-metre statue setting back customers thousands of pounds.
Tourism expert Elhamy al-Zayat calls the government initiative a 'smart marketing exercise'.
But he warned against flooding the replica goods market.
'You mustn't produce too much, otherwise it loses value,' he noted.
emp/ff/dwo
By Emmanuel Parisse
In the shadow of the magnificent Giza Pyramids, Eid Yousri manufactures polyester Pharaonic figurines from a humble workshop erected on the roof of his family home.
'We've lost nearly 70 per cent of our business,' he told AFP, lamenting the plunge in visitors to one of the seven wonders of the ancient world.
Hundreds of small business owners and artisans have been forced to mothball much of their activity, choked by cancelled flights and movement restrictions around the world.
In 2019, the last full year before the pandemic struck, tourism made up about 12 per cent of Egypt's GDP.
After a long period of political instability dented earnings, revenues from the sector reached $13 billion that year.
But in 2020, a year when Egypt had initially eyed a further rebound to $16 billion, takings collapsed to $4 billion.
In a recent interview with AFP, Tourism Minister Khaled El Enani welcomed a partial recovery in visitor numbers.
Around 500,000 have flown in monthly since April this year, more than double the number in January and up from an average of just 200,000 tourists per month in 2020.
On the other side of town, in the narrow and labyrinthine alleys of Khan el-Khalili in Islamic Cairo, tourist Caroline Bucher is on the hunt for 'locally made' products to bring back home to her native Dominican Republic.
In a souvenir market that was for many years flooded by cheap Chinese imports, the government is seeking to meet demand for quality products sought out by tourists like Bucher.
On the eastern outskirts of Cairo, a new antique reproduction factory has since March been preparing to capitalise on the much hoped for post-pandemic era.
The factory, named Konouz (treasures in Arabic), produces furniture, statuettes and paintings that retrace four major periods of Egyptian heritage: Pharaonic, Greco-Roman, Coptic and Islamic.
Reproductions, in 1:1 scale or miniaturised, are accompanied by an official government-issued certificate of authenticity.
The vast 10,000 square metre (approximately 107,650 square foot) factory is run by Hisham Sharawi, a retired general, who supervises around 150 workers, painters, cabinetmakers, sculptors and designers.
'When tourists come back, we will be ready,' pledged Ahmed Aboul Gheir, who is also working on the 'Made in Egypt' initiative.
Government-driven investment under the scheme totals 80 million Egyptian pounds and focuses on quality production.
Items at Konouz range from a small amulet selling for 50 Egyptian pounds to a three-metre statue setting back customers thousands of pounds.
Tourism expert Elhamy al-Zayat calls the government initiative a 'smart marketing exercise'.
But he warned against flooding the replica goods market.
'You mustn't produce too much, otherwise it loses value,' he noted.
emp/ff/dwo
By Emmanuel Parisse