MUSCAT: Coinciding with their fifteenth anniversary, Oman’s largest and most awarded design and communications firm has announced that its group companies TBWA/Zeenah, Zeenah Media, Zeenah PR and Zeenah Events will join together to form a new entity known simply as ‘Zeenah’.
According to group Managing Director and CEO; Mohammad al Farei (pictured), the new operating structure is driven by an increased demand from clients in Oman and internationally for an all-encompassing integrated approach to strategic communications, together with integrated branding, marketing and stakeholder engagement across all channels and platforms.
Zeenah is known for award winning work on some of the most prominent branding projects ever completed in Oman, as well as campaign advertising, digital prowess, and strategic corporate messaging. By regrouping as Zeenah, the agency aims to deliver a mega consultancy in Oman, one that stands out from the crowd in terms of breadth of creative services to achieve the strategic goals of the client — regardless of the specific communication channels used.
The merger underlines the unified Zeenah operating philosophy which aims to reframe the way companies and organisations communicate with stakeholders, by using tailored messaging to inform specific audiences and geographies across a multitude of mediums and platforms.
Zeenah has appointed a new GM to helm Zeenah’s growth in Oman and the region. Ian Butlin has over 30 years of expertise as an international consultant, 10 of which have been spent in the Gulf.
Mohammad al Farei says, “With such a deep experience in running successful agencies, and with over 7 years working as the Head of TBWAZeenah delivering some of Oman’s most successful marketing campaigns, Ian is the right person to lead the growth of Zeenah in the regional market.”
Ian Butlin notes, “This is a very exciting time for the agency as we complete the process of transformation from a traditional group of communication companies to a digitally led integrated agency. Since it was first established in 2003, Zeenah has consistently delivered some of the most iconic brands and campaigns and ensured the highest results for our clients. Based on my experience in the region generally, and in Oman specifically, I believe that we are in the midst of dramatic shifts in the way clients can achieve their marketing and communications objectives, both in terms of approach and implementation. We plan to build on the successes of the agency over the last fifteen years and establish ourselves as a true centre of excellence in the region.”
Mohammad al Farei also comments, “By unifying our businesses under the Zeenah moniker, we’re able to deliver a seamless integrated approach to all aspects of the marketing and communications mandate, while being able to offer greater value for our clients.”
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