MUSCAT: To help its employees evaluate emerging technologies and their potential impact on the organisation, The Zubair Corporation (Z-Corp) organised a two-day special session on ‘New Technologies and Technology Disruption and Business Model Innovation.’ The session was attended by board members and senior management of Z-Corp’s group companies.
The session was organised in the framework of Z-Corp’s, one of the leading business groups, with decades of experience in the fields of energy and logistics, engineering, construction and contracting, information and communication, real estate and hospitality, financial services and manufacturing, to fulfil its vision to be a leader in driving the socio-economic progress of Oman and enhancing the lives of its people.
In line with its vision to be a world-class organisation in the country and invest in high potential opportunities and entities for sustained value optimisation, Z-Corp organised the workshop to give the participants an understanding of new technologies that have the capacity to create competitive advantage, change markets, or even change the business landscape.
The intention was also to provide a perspective on business model innovation which is the promotion of unique concepts supporting an organisation’s financial capability and the processes for bringing those ideas to realisation. The workshop also dealt with a session on combining business model innovation and technology for strategic positioning.
Rashad bin Mohammed al Zubair Chairman of Zubair Corporation said, “We believe in investing in our people and the session focused on very relevant topics. In keeping with global trend, Z-Corp realises the potential of new technology, disruptive technology and business model innovation.
The two-day session was aimed to find ways to incorporate these elements into our business processes. The session also helped us adopt the latest trend on building appropriate business model to overcome the situations like the current economic scenario.”
The sessions were conducted by Sameer Hasija an Associate Professor of Technology and Operations Management at INSEAD one of the world’s leading and largest graduate business schools with campuses in Europe (Fontainebleau, France), Asia (Singapore), and the Middle East (Abu Dhabi). Hasija earned his PhD in Operations Management and MS in Management Science Methods from the Simon School of Business at the University of Rochester and his BTech from the Indian Institute of Technology Madras. Sameer’s current research uses an economics lens to understand the design and management of technology, knowledge, and information intensive service systems.
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