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T-Mobile US to offer free Netflix with family plan

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NEW YORK: T-Mobile US Inc said it will offer a free subscription to video streaming service Netflix Inc with its unlimited data family plans in a push to lure more subscribers.


The new offer shows how wireless carriers are bundling content with mobile service as a way to attract and keep customers in the United States, where most people already have cell phones and are increasingly using them to stream content.


Earlier this year, AT&T Inc, which is buying Time Warner Inc for $85.4 billion in an effort to turn itself into a media powerhouse, started including HBO with its Unlimited Plus wireless plan. The company has said such offers are helping with subscriber retention.


T-Mobile, the No. 3 US wireless carrier by subscribers, has been taking share from its larger rivals AT&T and Verizon Communications Inc through cheaper prices and added perks. Its executives have not expressed interest in owning content but have said they are interested in partnering with media companies on delivering it. T-Mobile already allows users to stream video from Netflix without using their data.


Shares of Verizon and AT&T were down roughly 1.3 per cent in afternoon trading. T-Mobile was up 0.11 per cent at $63.71 and Netflix was up 2.2 per cent at $178.39.


“T-Mobile is in an enviable position for the future communications landscape by building the bundle from scratch, without having to sustain legacy businesses that are in structural decline,” said Walter Piecyk, an analyst at BTIG, in a note. “Netflix is in a similarly enviable position, which makes them obvious and high profile partners.” — Reuters


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