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EDITOR IN CHIEF- ABDULLAH BIN SALIM AL SHUEILI

Sultanate has potential to be next fashion destination

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By Kabeer Yousuf — MUSCAT: April 4 - With stunning landscape and budding fashion designers, with an open-minded populace that encourages modernity while upholding tradition, Oman stands all potential to be the next fashion destination given constant efforts are made in this direction, says Suzy Menkes, International Vogue Editor and curator of the Condé Nast International Luxury Conference 2017.


“Oman has an enviable position in the global map and with its natural settings and friendly people, it can be an international fashion destination”, Suzie told the Observer.


“Muscat is where international trade routes historically converged. From its unique vantage point over three seas, it is still today the perfect location from which to explore the new silk routes”, Suzie added.


“The conference during the two-day session will explore the vast reach of 21st century luxury while a seminar entitled ‘Mindful Luxury: Navigating the New Silk Routes’ will be based on the Oman’s position at the nexus of this global trade, offering a unique perspective that encompasses India to the Far East, Europe to Arabia”, Suzy Menkes told the Observer.


Key speakers at the event include, world famous fashion designer Ellie Saab from Lebanon; world famous Indian fashion designer Manish Arora; and Morin Oluwole, Head of Luxury, FaceBook and Instagram. Oluwole, of Nigerian origin, is one of the pioneering fashion leaders in the world, and will engage in brainstorming discussions on the impact of social media in the fashion industry.


Some of the prominent local designers including Omani fashion designer Amal Al Raisi, Founder of Dar Al Aseel fashion house will also make their presence felt at the conference.


The conference is organised by the Ministry of Tourism in partnership with Omani leading institutions, including OmanAir, Omran, Omantel, Bank Muscat, Saraya Bandar Jissah, Oman Airport Management Company (OAMC), Muscat Free Duty and Khimji Ramdas.


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