Samsung rolls out Bixby Voice in over 200 countries

After facing months of delays, Samsung has finally rolled out its Bixby virtual assistant to more than 200 countries. It launched in July for US and South Korea Galaxy S8 owners, but at that point it had been a couple of months late as well. It remains a mystery why Samsung decided to come out with its own assistant instead of just relying on Google Assistant to do the job. Perhaps it wants to compete with Siri, Alexa and Google’s own technology.
Bixby is available in English and Korean, and Samsung says it learns the more people use it, optimizing its functions as it recognizes the user’s speech patterns and voice better. This, perhaps, is one of the reasons why Samsung delayed its full launch. “The expansion of Bixby’s voice capabilities is an initial step in the continued rollout of Bixby functionality,” said Injong Rhee, Samsung’s executive VP, in a statement.