PASFR unveils new vision and future strategy

MUSCAT: The Public Authority for Stores and Food Reserve (PASFR) on Wednesday launched its new identity ‘ZAD’ and its exclusive brand ‘AZAYEM’ for rice products. The ceremony was presided over by Dr Fuad bin Jaafar al Sajwani, Minister of Agriculture and Fisheries, Chairman of the PASFR Board of Directors.
Dr Sajwani praised the PASFR initiative to launch a new identity that expresses its vision and tasks that it seeks to achieve.
He described this move as important due to the presence of a private identity that keeps pace with developments and consistent with the PASFR vision and role.
It will activate its role towards the efforts to promote food security in the Sultanate while its own brand will provide high quality products capable of gaining consumer confidence.
Dr Rashid bin Salim al Masroori, CEO of PASFR, expressed his pride in unveil the PASFR vision and strategy for the upcoming years that have been translated in the new identity ‘ZAD’,. It summarises PASFR’s role in setting up a food security system by ensuring the availability of strategic food commodities permanently stored in a high-technological specification stores and to be valid for domestic use and responsive to the needs of rapid intervention in case of emergency, adverse climate conditions and others.
He said in a press statement that the brand ‘AZAYEM’ reflects the PASFR objectives in the promotion of healthy competition in the local market by raising quality standards to ensure the provision of upscale products to consumers across the Sultanate.
Meanwhile, the Board of Directors of the Public Authority for Stores and Food Reserve (PASFR) also held their 4th meeting for 2016 under the chairmanship of Dr Sajwani.
The board reviewed implementation of decisions taken at the previous meeting.
It also viewed minutes of the 3rd meeting for 2016, in addition to discussing several topics, the foremost of which was the PASFR administrative, financial, business and technical report.
The board touched on introducing an amendment to articles of the internal by-law. It also discussed a briefed report on wheat silos project.
The board also viewed minutes of the Internal Tender Committee’s meeting.
It also took appropriate decisions on topics listed on the agenda. — ONA