Omran signed an agreement with Preferred Hotels & Resorts, an independent hotel brand, to provide sales, marketing, and distribution support to Atana Hotels in Oman. The strategic decision is set to highlight Musandam, one of Oman’s most idyllic areas, and support the long-term tourism goals of the Sultanate.
Owned by Omran, Atana Musandam and Atana Khasab are both 4-star boutique properties, located in the Musandam peninsula. With spectacular views onto the fjord of the Strait of Hormuz, the location continues to attract both regional and international travellers eager to explore Oman from a different perspective.
Preferred Hotels & Resorts represents the finest and most diverse global portfolio of independent hotels and independent hotel experiences. As members, both Atana properties can leverage the brand’s unrivalled sales capabilities in the corporate and leisure travel segments, innovative marketing programmes, distribution platforms, and network of sales professionals located in almost 40 offices worldwide.
Hafidh al Hadhrami, assistant manager of asset management at Omran said, “The Atana Hotels brand was the first home-grown hotel chain to operate in Oman, and has since played a significant role in the development of the tourism industry in the Sultanate. Atana Hotels aim to celebrate the diversity and integrity of the Sultanate and its people, enabling guests to explore a genuine Omani hospitality experience that has been designed and executed to world-class standards.”
He continued, “Partnering with Preferred Hotels & Resorts will increase visibility of Atana Hotels to a wider audience in new and established markets, in addition to promoting awareness of Oman as a ‘must-see’ tourism destination.”