NBC event highlights success journey of two Omani entrepreneurs

MUSCAT, AUG 29 – The National Business Centre (NBC), which pertains to the Public Establishment for Industrial Estates (PEIE), organised yesterday (Wednesday) Reyooq event entitled ‘Successes and Obstacles’ at Basta Majan Café. The event featured the entrepreneurship journey of Shaima al Lawati, Founder and Managing Director of Destination Sustainability, and Moatasim al Balushi, Chief Executive Officer of eCity for IT Services.
Shaima al Lawati stated that Destination Sustainability is a personlised consultancy and research firm in Corporate Sustainability and Social Responsibility. The company brings together best international practices, global research and innovation with local expertise and regional cultural awareness in the field of Corporate Social Responsibility, stakeholder and community engagement, sustainability systems and social impact measurement. Shaima mentioned that she began working in the private sector and then contributed in working with civil society institutions which marked a turning point in her journey.
On the challenges she faced during her entrepreneurship journey, Shaima noted that community service is a new field and there was a need to gain the market’s confidence. Additionally, she mentioned that the lack of financial background and family commitments are other challenges facing entrepreneurs. “In fact, the challenges vary from an entrepreneur to another. Therefore, it is essential to enjoy ambition and patience in order to be able to reach to the desired goal,” she added. Shaima also noted that the presence of incubators such as Riyada and the National Business Centre play an important role in encouraging the Omani youth to enter the entrepreneurship field and develop their passion and skills in various fields.
On his part, Moatasim al Balushi noted that eCity for IT Services was established early 2015 to provide creative IT solutions services through a 100 per cent Omani team. The services of the company include infrastructure planning and development, data protection strategy, maintenance, implementing license, and monitoring of hardware and software. Al Balushi noted that he is a graduate of telecom engineering and his passion in electronics, games and internet has led him to get involved in the IT field. On the obstacles he faced during his journey, Al Balushi pointed out the lack of information on business as his study background and interests were in the technical field. However, his experience in entrepreneurship has contributed to developing his skills in various areas. “Patience and passion are two aspects that ensure continuity in entrepreneurship,” Al Balushi added.
It should be noted that this event is the third Reyooq session held this year. This year, NBC aims at holding four sessions of Reyooq, highlighting four varied significant sectors. It is worth mentioning that the National Business Centre is an initiative launched by the Public Establishment for Industrial Estates (PEIE) at the Knowledge Oasis Muscat (KOM) to offer promising Omani entrepreneurs a platform to develop their business ideas and advance them into growing ventures. The centre provides a premier platform for Omani entrepreneurs by offering business development support and guidance, training and mentoring, access to markets and industry experts, and state-of-the-art and fully equipped office space, meeting rooms and presentation facilities.