MUSCAT, DEC 26 - The Middle East and North Africa (MENA) continue to present one of the world’s key growth regions for printing.
In 2019, the total value of the commercial print business in MENA is forecast to reach $32.0 billion, according to exclusive research from Smithers Pira, the worldwide authority on the packaging, print and paper supply chains. They released the data ahead of the 2019 edition of Gulf Print & Pack, the leading industry event for the commercial print and packaging industry in the region.
“The MENA region presents a vast opportunity for companies in the commercial printing business, which the report estimates will grow by 6.2 per cent by next year. This is way ahead of the growth rate for the world print market, which, at 1 per cent is struggling to adjust to declines in demand for traditional print products as media products become increasingly digitised,” said Andy Thomas-Emans, Strategic Director at Tarsus Group, which organises the biennial Gulf Print & Pack.
The report further identified a number of strategic trends that will influence the print business in MENA in 2019.
Inkjet will remain the region’s fastest growing print technology, with a compound annual growth rate (CAGR) of 12.7 per cent. This is followed by electrophotography and gravure. “This shows that the region still has a huge untapped market for digital technologies that could spur the growth of the industry in the future,” added Thomas-Emans.
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