Mazoon Dairy products hits markets

Muscat: Mazoon Dairy launched the delivery of dairy products in the two cities of the sultanate in the presence of Dr Hamed Said al Aufi, Minister of Agriculture and Fisheries at a special event on Sunday.

The ceremony held at the company sales office in Rusyal included the go-to-the-market moment and milk tasting.

“The launch of first major strategic food security-related venture, is a milestone event,” said Dr Salah al Shanfari, CEO of Oman Food Investment Holding Company.

In a statement to the Observer, Dr Arjun Subramanian, CEO, Mazoon Dairy Company, “This is a first-of-its-kind dairy project in the region in terms of the size and scale, so it is indeed a remarkable feat that we have achieved. We have been able to commence operations in such a short span of time. Once again, this shows how committed we are to the Oman market and to the people of Oman. It has been a joint effort by the various parties involved in the project – from the stakeholders to the management and the staff – all of who have worked tirelessly to ensure that we meet our go-to-market targets."

He added, “We will roll out the distribution of fresh milk across Muscat and Sohar on October 20. This represents the largest population demographic in the Sultanate. This will be followed by a roll-out across other cities like Ibri, Dhofar and so on. Our goal is to ensure full coverage across Oman in the next six months. We also plan to increase the size of the cow herd organically at the farm, and the factory has been built to accommodate new calves. It is important to plan for the right capacity, and we have planned to go up to 1 million litres/day of milk in the future.”

As per the details on the website, "The integrated facility at As’Sunainah includes a state-of-the-art dairy farm with the capacity to house over 25,000 cows, a Central Processing Plant capable of producing over a million litres of liquid milk per day and staff accommodation to house over 400 employees. The facility also consists of a Waste Water Treatment plant and a Biogas generation plant that is unique to the region."

The products to be delivered across the region will include fresh milk, long-life milk, flavoured milk, yoghurt, laban, ice-cream, cheese and juices, reaching our consumers across the GCC region.

The farm began with a herd of 3,500 milking cows. The plan is to grow this to number to 25,000 by 2026. There are a total of 15 sheds that maintain a temperature of 25 degrees through a cooling system. Holstein cows can produce up to 30 litres of raw fresh milk per day.