Kenya will use the World Under 18 Athletics Championships scheduled from July 12 to 16 to promote the country as a tourist destination.
The CEO of the Kenya Tourism Board (KTB), Betty Radier, said sports tourism is gradually gaining momentum in Kenya and it has already positioned itself to receive athletes and guests who will attend the event, reports Xinhua news agency.
“The event will afford Kenya the opportunity to host more than 2,000 athletes and over 300 international media personnel from more than 130 countries across the globe,” Radier said on Tuesday.
“We see this as an opportunity to cast a spotlight to a global audience on the best that our country offers.”
The CEO made the remarks in Nairobi during an event to present a donation of $200,000 to the games local organising committee (LOC).
The event was first held in 1999 in Bydgoszcz, Poland, and Kenya will have the opportunity to host the last edition of the global championships that is open to track and field competitors who are 17 years or younger. The CEO of the local organising committee, Mwangi Muthee told KTB to take advantage of the occasion and ‘milk’ the opportunity that will be derived from the live television broadcasts of the event that will be beamed across the globe.
“Sports opens doors to new frontiers. For five days, the entire world’s attention will be trained on Kenya and this is an opportunity that does not come every day,” Muthee said.
The money will go towards entertaining the visitors through activities such as sightseeing, adventures and excursions to tourist attractions in a bid to market Kenya. — IANS
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