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Hyundai, Kia Motors flag slow sales growth in 2018

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SEOUL: South Korea’s Hyundai Motor and Kia Motors on Tuesday flagged only modest sales growth in 2018, suggesting a slow recovery from a slump linked to their lack of SUVs in the United States and diplomatic tensions with China.


Hyundai and smaller affiliate Kia, which together make the world’s fifth-largest automaker, said demand was expected to soften in the US and Chinese markets as they unveiled a combined sales target of 7.55 million vehicles this year.


Analysts said that would be a slight increase on 2017, when the automakers are estimated to have sold about 7.3 million vehicles, their lowest in five years.


“The target for Hyundai and Kia is lower than expected. It seems to be a conservative target, reflecting a slow recovery in China and ongoing US difficulties,” Kim Jin-woo, an analyst at Korea Investment & Securities said.


The 2017 sales figures are due out later on Tuesday but analysts expect the South Korean duo to fall well short of their target of 8.25 million vehicles, marking their third consecutive annual miss.


Hyundai Motor shares declined 2.2 per cent after falling as much as 4.5 per cent on Tuesday morning, and Kia Motors stocks were down more than 1.6 per cent. The broader market rose 0.2 per cent.


The firms’ sales tumbled last year in China, the world’s largest auto market. Sales in China and the United States were also hurt by a failure to capitalize on surging demand for sports utility vehicles (SUVs). While Hyundai Motor has plans to offer more SUVs in the United States and China, analysts said new models such as the redesigned Santa Fe SUV may come too late in the year to significantly impact sales. — Reuters


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