Genesis G70 resets expectations of performance and luxury

MUSCAT: A new era for luxury motoring has dawned, with the official launch of the highly anticipated Genesis G70 luxury performance sedan.
The G70 was unveiled in Seoul, on September 15, before officially going on sale in Korea on September 20.
Timing for its rollout in other markets will be announced soon.
The Genesis G70 is an athletic sedan characterised by its graceful and dynamic exterior styling, elegant and intuitively designed interior, and choice of three different powertrains: a turbocharged 3.3-litre gasoline V6, a 2.0-litre turbocharged gasoline I4, and 2.2-litre I4 diesel.
The G70 also incorporates numerous advanced driver assist systems, and a high level of connectivity with server-based voice recognition technology using Kakao Corp’s artificial intelligence platform.
Genesis launched the G70 at a special festival in Seoul’s Olympic Park.
“The launch of the Genesis G70 is an important milestone for our brand,” said Manfred Fitzgerald, Head of Genesis Division.“We deliberately chose Seoul, as this is our place of origin. This is where we are coming together with our customers and friends in the music industry to celebrate as a people’s festival.”
The all-new G70 showcases the future direction of the Genesis brand’s design identity.
Athletic elegance is represented in the exterior styling, as the car captures both beauty and tension, like an athlete poised to perform.
Luc Donckerwolke, Head of Genesis Design, said, “At Genesis, we shape fascination and desire with the passion, dedication and talent from our designers.
We modulated all parameters from the Genesis DNA to tailor a sports sedan. This challenge required the highest skills and know-how.
The G70 is designed to captivate all senses with its sensuous and tensioned muscular volumes.”
The long hood and short front overhang, elegant roofline and assertive multi-spoke alloy wheels combine to form a sleek, dynamic profile, subtly highlighted by dark chrome aero trim, hockey stick daylight opening and parabolic sidelines.