Forum on Tourism and Digital Transformation on Sept 26

In celebration of World Tourism Day 2018, the Faculty of Business and Economics at GUtech, in collaboration with the Ministry of Tourism in Oman, will hold a forum on “Tourism and the Digital Transformation” on September 26, 2018. The forum will take place at the Kempinski Hotel Muscat from 6 pm.
“The event is sponsored by the Kempinski Hotel and Shell Oman to whom we are very grateful. The forum will present testimonials on how the tourism sector worldwide has been shaped by the Fourth Industrial Revolution. A leading panel of international and national experts will be discussing their recent initiatives in heritage, hospitality, tourism development, marketing and quality assurance in an interactive and concise forum,” said Prof Dr Heba Aziz (pictured), Head of the Department of Logistics, Tourism and Service Management at GUtech.
Technologies are emerging, disrupting and affecting our lives in ways that indicate we are at the beginning of a Fourth Industrial Revolution, a new era in which digitalisation builds and impacts societies in new and often unanticipated ways. It is worthwhile considering exactly what kind of shifts we are experiencing and how we can ensure, collectively and individually, that this revolution creates benefits for all.
Tourism was one of the first sectors to digitalise business processes on a global scale, bringing flight and hotel booking online to become a digital pioneer.