Muscat: Careem, leading ride-hailing app in the Middle East and North Africa, launched its services in Oman today.
The company has signed an agreement under which Marhaba taxi, one of the two licensed taxi companies, will be now available through Careem platform.
“Customers will be able to book the ‘Go+’ car type on the Careem app for an on- demand taxi. Careem will handle all components of the service from matching the customer to their ride, to dispatching taxis, to customer service, payment and marketing. The service will be priced in line with general Marhaba Taxi rates – fares will start at Ro1.25,” the company said.
Fare structures will remain same, but the company plans to launch add-ons like food and parcel deliveries.
The service will be available across Oman on-demand across the capital initially.
Marhaba operates a fleet of over 600 vehicles in the Muscat, including operations at three to star hotels. Careem has operations in over 100 cities in 14 countries in the Middle East, Africa, and South Asia.
The company is valued at around $1.2 billion as of 2017