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EDITOR IN CHIEF- ABDULLAH BIN SALIM AL SHUEILI

Bank Muscat reiterates commitment to customer service excellence

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MUSCAT: Bank Muscat, the flagship financial services provider in the Sultanate, in step with its vision ‘To serve you better, everyday’ hosted customers who use the dedicated social media customer service @bankmuscatcare account on Twitter. The meeting attended by a large turnout of customers was aimed at enhancing communication with customers, taking into consideration their feedback and recommendations.


In step with innovative customer-centric strategy, Bank Muscat is the first to launch a dedicated social media account in the banking sector in Oman for customer service. Aimed at enhancing customer service via social media, the Twitter account is dedicated to responding to customer queries and obtaining feedback. The interactive customer care Twitter account @bankmuscatcare reflects the latest trends in banking and facilitates real time communication with customers. The bank utilises the social media account to engage customers through surveys, questionnaires and awareness campaigns on the bank’s products, services and activities. The account has more than 7,500 followers with an increase of more than 1,600 followers in the last three months.


The meeting included a detailed presentation on the Twitter customer service account and how customers can benefit from these services. During the interaction, customers were also briefed by the Customer Service department how they receive customer queries and feedback and how a specialised team deals with these communications to provide prompt and real time responses.


Underpinning the bank’s focus assigned to the importance of excellence in customer service, the bank is focused on creating, sustaining and delivering real and undiminishing value in customer service through the bank’s key element — its competent people.


Bank Muscat is at the forefront of customer service excellence and strives to continually deliver high quality customer service. The bank deems service excellence aligned with world-class products and services the key to achieving customer satisfaction and surpassing customer expectation. All Bank Muscat products and services have evolved over the years in line with specific customer requirements, fulfilling their financial dreams and aspirations.


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