Bank Muscat launches Global Relationship Management Programme

MUSCAT: Bank Muscat, the flagship financial services provider in the Sultanate, in line with its vision ‘To serve you better, everyday’ and commitment to partnership in innovative banking solutions, has launched a unique Global Relationship Management Programme aimed at a dynamic shift in customer engagement and partnership to handle the entire banking requirements of Corporate clients from the same platform. The bank hosted key Corporate leaders at the launch ceremony attended by Waleed al Hashar, Deputy Chief Executive Officer, and Management Team members.

Addressing the gathering, Ilham al Hamaid, Deputy General-Manager — Large Corporates, said: “Bank Muscat is proud to launch the Global Relationship Management Programme, reaffirming the bank’s commitment to enhance services and strengthen relations with Corporate business partners. The customer-centric mindset of the bank helps in understanding the needs of Corporate customers and providing the right solutions to successfully drive their business. The Global Relationship Management Programme defines global best practices in handling the entire spectrum of banking requirements of Corporate partners on the same platform. The initiative creates synergies across the bank in bundling products and services to elevate services to Corporate clients.”