Bank Muscat hosts SAS participants to support ICT start-ups

MUSCAT: Bank Muscat, the flagship financial services provider in the Sultanate, in line with its ‘Let’s Do More’ vision and commitment to partnership in supporting Omani youth and promoting entrepreneurial initiatives, hosted a session with participants of the Information Technology Authority’s SAS Programme. SAS is an incubation centre promoting SME start-ups in the field of Information Communication Technology (ICT).
The Tawasul (engagement) session by the bank’s Corporate Communications department hosted young Omanis promoting start-ups in the field of Information Communication Technology (ICT), including branding, graphic design and mobile applications. The objective of the session was to provide the participants insights into marketing and advertising strategies to promote their products and services.
The bank’s experience in dealing with media and marketing companies and advertising agencies was highlighted, especially how a marketing project is initiated and the related processes, including timelines and deliverables. The initiative stemmed from the bank’s commitment to complement government efforts in strengthening the role of SMEs, particularly the knowledge-based sector, in the economic development of Oman.