SHANGHAI: Chinese online retailers have started discounting iPhones for the second time this year as Apple Inc wrestles with a prolonged sales slowdown in the world’s largest smartphone market.
Several electronics vendors announced discounts on iPhone devices this week, following mass discounts in January just before Apple reported sinking sales in China.
Gadget retailer Suning.Com Co Ltd said it would slash the price of the iPhone XS by as much as 1,000 yuan (£113) from its official price. Suning had lowered the prices of other iPhone models in January along with other retailers, but those cuts excluded the iPhone XS.
Pinduoduo Inc, an e-commerce site best known for selling inexpensive goods, has also said it would sell the 64GB edition of the iPhone XS for 6,999 yuan, a drop of over 1,000 yuan from the official price.
Online retail giant JD.com Inc said it would offer discounts on a range of Apple products including the iPhone XS and XS Max, with models of the latter device selling at discounts of up to 1,700 yuan. Like Suning, JD.com initially did not discount the iPhone XS upon its first major round of discounts in January.
Apple’s sales from China declined 20 per cent year-on-year, according to its most recent earnings report. Slowing demand for smartphones and increased competition from local brands have chipped at its dominance in the country.
The US company has yet to change the official sticker prices of its devices that it lists on its Chinese website. Yet the company has partnered with Ant Financial, the finance arm of Alibaba Group Holding Ltd, and several state-owned banks to let consumers purchase iPhones via interest-free loans. — Reuters