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Fitbit targets 1m new users with Singapore govt tie-up
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NEW YORK: Fitbit Inc said it signed a contract with the Singapore government to provide fitness trackers and services in a health programme it said could reach up to one million users.


Fitbit will supply its trackers free of charge on the condition users spend S$10 ($7.22) each month, for a year, on the company’s premium subscription.


“The program’s goal is to ultimately reach up to one million people,” a spokeswoman for Fitbit said in an email.


The company’s shares closed up 2 per cent on Wednesday on the New York Stock Exchange.


The programme could be a boost for the San Francisco-based wearables pioneer, which has seen its shares sink in the past two years in the face of competition from Apple, Samsung Electronics and a raft of cheaper rivals. — Reuters


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