Apple asks developers to place its login button above Google, Facebook

CALIFORNIA: Apple Inc will ask developers to position a new “Sign on with Apple” button in iPhone and iPad apps above rival buttons from Alphabet Inc’s Google and Facebook Inc, according to design guidelines released this week.
The move to give Apple prime placement is significant because users often select the default or top option on apps. And Apple will require apps to offer its button if they want to offer options to login with Facebook or Google.
Apple unveiled its login button on Monday, emphasising users’ privacy and also introducing a feature that randomly generates an email address to avoid revealing the person’s true email.
Many consumers choose to sign in to independent apps using their accounts from Google or Facebook because it saves the trouble of having to create and remember separate user names and passwords for dozens of different apps.
But the login buttons can send some data back to their makers about the user’s app habits. Apple’s software chief Craig Federighi said during a keynote address on Monday that Apple was seeking to give users a more private option and developers a way to offer a fast one-step login without sending their user’s data to another company. — Reuters