NEW DELHI: Amazon.com on Tuesday launched a Hindi version of its mobile website and app for Android smartphones in a bid to make deeper inroads into India’s fast-growing e-commerce market, stepping up its battle with Walmart’s Flipkart unit.
None of India’s other leading e-commerce portals — Flipkart, Snapdeal or Paytm Mall — currently have a local language version of their apps or websites, and the move to launch a Hindi app and website could give Amazon access to tens of millions of new customers in India’s small towns and villages.
Amazon is looking to win over the next 100 million customers in India. — Reuters
Oman Observer is now on the WhatsApp channel. Click here
