Adidas powers ahead in North America and China

BERLIN: German sportswear firm Adidas AG reported another quarter of bumper sales growth in North America and China on Thursday as it took market share from rivals Nike and Under Armour with its retro styles and running sneakers. Adidas, which had already announced preliminary second-quarter results and raised its 2017 guidance last week, said sales grew 28 per cent in China and 26 per cent in North America, although they fell 11 per cent in the tough Russian market.
Overall, sales rose a currency-neutral 19 per cent to 5.038 billion euros ($5.97 billion), with the core Adidas brand growing 21 per cent while sales at the Reebok fitness brand were up 5 per cent.
Adidas said sales were driven by double-digit increases in the running category, where it has been unable to keep up with demand for its springy Boost shoes, as well as for its Originals and Neo fashion lines.
Adidas doubled its share in the US sport footwear market to 12.7 per cent in April, while Nike slipped 2 percentage points to 52.7, market intelligence firm NPD said. — Reuters