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EDITOR IN CHIEF- ABDULLAH BIN SALIM AL SHUEILI

Zubair SEC member launches hi-tech delivery truck to enable business growth

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Muscat, FEB 18 - To ensure the business growth of her Al Rawaye Al Shamikha poultry farm, Zubair Small Enterprises Centre (Zubair SEC) member Aliya Abdullah al Nahbani has launched a hi-tech refrigerated delivery truck. Aliya Abdullah al Nahbani, the winner of Zubair SEC’s Direct Support Programme for the year 2016, is the founder of the thriving Al Rawaye Al Shamikha poultry farm in Nizwa. The purchase of the hi-tech refrigerated delivery truck from Zubair Automotive at a competitive rate was facilitated by Zubair SEC.


Zubair SEC had recently helped Aliya to launch a new top-notch barn in Nizwa following the success of their barn model started a year ago. Zubair SEC, a social responsibility initiative of Z-Corp, has been facilitating business development opportunities for its members since its establishment and this support for Aliya to buy the truck comes within the framework of the centre’s objective.


The hi-tech refrigerated delivery truck that has been branded with her company logo will help expand operations of Al Rawaye Al Shamikha to other parts of the country and enable her to supply to hypermarkets as well. Until now, Aliya has been selling her products in and around Nizwa. The purchasing of the truck will allow Aliya to save on costs too as earlier she had to hire multiple vehicles to supply her products. The purchase of the truck comes at a right time as Al Rawaye Al Shamikha poultry farm has doubled its production capacity with the launch of its fourth barn.


Above all the delivery truck meets the sanitary requirements for food safety and has been designed as per the latest international standards to transport meat, poultry and egg products.


The truck will keep the products from the poultry barn at an appropriate temperature and humidity level, so they arrive safely at their final destination.


Hani al Zubair, Chairman, The Zubair Automotive Group said, “We are delighted to support Aliya in her success story. We are extremely proud of the determination of young women like Aliya who continue to demonstrate commitment towards the success and growth of their business. Transportation and storage are vital to her business and the newly purchased hi-tech refrigerator truck will help her in the journey. With the purchase of this truck she can reach her products to any part of the country in a safe manner and as per the stipulated guidelines of food transport safety. The branded Al Rawaye Al Shamikha truck will also give great visibility to the company products as it moves around the country for delivery.”


Al Rawaye Al Shamikha’s first hi-tech barn was funded by the grant money Aliya received for being the winner of the Zubair SEC’s Direct Support Programme in 2016.


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