MUSCAT: Omani jewellery brand “Kidani” unveiled its new collection ‘Mirwad’ at a launch ceremony organised by Zubair Small Enterprises Centre (Zubair SEC). The launch event was held under the auspices of Khalid Muhammad al Zubair, Managing Director of The Zubair Corporation and attended by reputable community members and representatives from the public and private sectors along with art and jewellery aficionados and SMEs development experts.
The “Kidani” jewellery brand established under Dar Al Washa Trading is owned by Muna Humaid al Khuseibi, member of Zubair SEC and winner of the Direct Support Programme in 2015. This is the second jewellery collection that Zubair SEC has launched for the “Kidani”, after the previous collection “Karam” that has also achieved a lot of success.
The new collection is inspired by the Arabic eye make-up tool “Mirwad” which has been in use for centuries in the Sultanate and the Arab world.
Congratulating Muna on the launch of her latest collection, Khalid al Zubair, Managing Director of The Zubair Corporation, said, “We are delighted that a member of Zubair SEC’s has achieved so much business and brand popularity. The brand has quickly emerged as a favourite among clients, reflecting the designer’s creativity and passion. I also laud the efforts of Zubair SEC team who have supported, guided and counselled Muna in her progressing business journey. The centre has closely monitored and ensured the sound execution of development plans and marketing strategies for Kidani.”
He added, “The Zubair Corporation, through its strategy, has been playing an important role in building an ideal environment for entrepreneurs’ success and growth. One of our significant social responsibility initiatives Zubair SEC has always been in the forefront in assisting ambitious start-ups and entrepreneurs to grow assertively. Through Zubair SEC, its members have been having better access to knowledge, advisory, markets and business development opportunities”.
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