Friday, March 29, 2024 | Ramadan 18, 1445 H
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EDITOR IN CHIEF- ABDULLAH BIN SALIM AL SHUEILI

Zubair SEC launches ‘Asrar by Nasra’

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Zubair Small Enterprises Centre (Zubair SEC) recently launched a new perfume collection ‘Asrar by Nasra’ created by its member Nasra Yasser Nasser al Maamari. The launch event was held under the patronage of Khalid Muhammad al Zubair, managing director of The Zubair Corporation (Z-Corp), and attended by management executives from various public and private organisations and SME support entities, reputable members of society, along with representatives of Z-Corp, and Zubair SEC.


Nasra, who founded her company Velvet Touch that specialises in making creams, moisturisers and perfumes, was among the winners of the Zubair SEC’s flagship Direct Support Programme (DSP) in the year 2015.


The young Omani entrepreneur unveiled five fragrances under her perfume label ‘Asrar by Nasra’: Azal, Yusma, Kiana, Mizdan and Kanz.


Inspired by her Omani heritage, Nasra created the wide range of unique Arabic, western and oriental-themed perfumes for men, women and unisex with the help of extensive guidance and advisory she received from Zubair SEC. Nasra also worked alongside Z-Corp experts for art and design inputs, French master perfumers to create the scents, and a Dubai company to manufacture and package the final products in volume for distribution.


For Nasra, it was a complete support story from every point of view – whether it was from design, business planning, feasibility study, product development, contract sealing with the distributor, or taking the product to the market.


Thanks to the significant guidance extended by the centre, Nasra’s dream today has become a business reality. Though she is a winner of the DSP from the 2015 batch, the support she got reflects the fact that Zubair SEC’s backing for its member is continuous and never stops. The backing Nasra has received from various quarters also validates the fact that endorsement of a reputed SME support entity like Zubair SEC can ensure scalable and sustainable success of a young entrepreneur.


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