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EDITOR IN CHIEF- ABDULLAH BIN SALIM AL SHUEILI

ZAG call centre wins at INSIGHTS Middle East Call Centre Awards

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The Zubair Automotive Group (ZAG), the flagship enterprise of The Zubair Corporation, has announced that its dedicated call centre has received the ‘Best Industry Call Centre — Automotive’ award at the INSIGHTS Middle East Call Centre Awards 2017.


Organised by INSIGHTS, a leading Customer Interaction dedicated, Professional Services Organisation in the Middle East region, the award ceremony was held on May 16, at the Crown Plaza Dubai and was attended by several government entities and leading companies in the region. Attending the event and receiving the award on behalf of ZAG were Zuhdi Abduljawad, the Group Customer Service General Manager, and Hawra al Lawati, the Group Call Centre Manager.


Commenting in receiving the award, Zuhdi Abduljawad said, “We are honoured that the investment we have made in developing a world-class call centre operation has won top industry award in the region. It is a testament to the level of service quality that the call centre team impart. The team has a deep understanding of how instilling trust and driving satisfaction translates into business performance, and for their effort this accolade is truly well deserved.”


The ZAG Call Centre was evaluated on the basis of eight different parameters — overall customer experience strategy, overall service level, quality of call handling, customer complaint process and its effectiveness, lead management process and its effectiveness, overall customer satisfaction, and innovations executed at the call center; scoring top marks in each category and earning itself the ‘Best Industry Call Center — Automotive’ award.


“The customer is at the heart of all of our operations, and we are fully committed not to only meet but to exceed their expectations. To this end we understand the critical role an efficient call centre plays in providing timely solutions to our customer’s queries, thereby resulting in improved customer satisfaction and business success. As a result we continue to invest a great deal of time and effort into ensuring we have a dedicated team of people with vast experience and state-of-the-art technology at their disposal to deliver superior customer service and efficient communication in our call centre,” added Zuhdi.


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