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Uber-rival Careem expands services into Sudan

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DUBAI: Middle East ride-hailing firm Careem said on Sunday it had started a service in Sudan, one of few international companies to enter the country since US economic sanctions were lifted last year. Sudan is grappling with an economic crisis as a foreign currency shortage and an increasingly expensive black market for dollars weakened its ability to import and made prices soar. Careem, which said its services were now available in Sudan’s capital Khartoum, has hired 10 Sudanese employees and signed up hundreds of drivers to its app to launch operations. The company expects to have as many as 30 employees in Sudan and be present in at least one other city in the northeast African country by the end of the year. Careem will compete against several local ride-hailing apps, such as Tirhal. — Reuters


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