Russian Internet giant Yandex launched its first ever smartphone in a highly anticipated move into hardware that builds on popular service apps.
The new device, called Yandex.Phone, went on sale last week in Russia and online for 17,990 roubles ($269/237 euros) — less than similar phones from competitors Apple and Samsung — and will work with the Android system.
While the design was created by Yandex, the phone is made in China.
Yandex’s various apps for payment, music, maps, taxi and food are pre-installed on the phone, which will also use a speaker called Alice (Alisa in Russian), which uses artificial intelligence and is similar to Amazon’s Alexa.
“We built Yandex.Phone to offer Russian users a smartphone that is equipped with all the localised tools that help users better navigate their daily routines,” Yandex official Fyodor Yezhov said.
“Within the smartphone, the Yandex apps are presented in the form of an ecosystem with Alice at its centre.”
The phone signals a new phase in Yandex’s development and is designed to compete in Russia with giants like Apple, Samsung and Huawei.
This comes after Google launched its own smartphone with mixed success and Facebook failed in its attempts to do so.
Yandex started in the 1990s as a search engine similar to Google and has expanded into every corner of the Russian Internet.
The launch comes after the company last month disappointed tech enthusiasts by summoning journalists to what turned out to be a presentation not of the smartphone but of its speaker. — AFP
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