One sold, one recycled scheme part of Coke’s 2030 vision

The Coca-Cola Company has announced its new approach to significantly reducing waste. The company’s vision for a World Without Waste involves recycling and changing its approach to packaging. The company’s press release states that the vision begins by understanding that food and beverage packaging are important parts of a modern world, but that there are so many things that can be done to reduce the waste. As such, the company has set two key goals, which it aims to have achieved by the year 2030.
First, for every bottle or can that Coca-Cola sells, they intend to take another one to recycle, regardless of whether the bottle or can is theirs or from another company. The company expects that the 100 per cent collection goal by 2030 will be reached by working with industry partners, customers, consumers and even local communities.
Coca-Cola also highlights the importance of improving the packaging of its products, something that is already an ongoing process. With a goal of making all product packaging 100 per cent recyclable worldwide, the company intends on building better bottles either by reducing the plastic content, using more recycled materials, or developing plant-based materials. By 2030, the company hopes to have made their packaging made of 50 per cent recycled content.
The World Without Waste vision is great news coming from a company that has been selling its products in single-use plastic and can packaging for years. That said, this is not the first time that the company has made concrete steps in trying to be a more sustainable company.
The company also has 2020 sustainability goals, including water stewardship goals which they already achieved in 2015, five years in advance.