Omani creatives head for Qatar

Twenty-eight leading Omani fashion, craft and food businesses will exhibit at the prestigious Ezdan Mall in Doha during March 1-4. Organised by Ithraa and Riyada in partnership with Oman’s Embassy in Qatar, the four-day show is an outstanding opportunity for small Omani businesses working in the craft, fashion and food sector to penetrate the lucrative Qatari market and increase the Sultanate’s exports of jewellery, silverware, food as well as unique and contemporary cosmetics and fragrances.

“Oman’s craft, fashion and food industry is dominated by small businesses. However, given the underlying skill and talent in this sector and the positive market reputation it has, we are confident the exhibition will prove popular with the Qatari public,” explained Nasima al Balushi (pictured), Ithraa’s Director-General of Export Development and Acting Director General of Investment promotion.

According to Ithraa management, the opportunity to participate in the Doha show has been extremely well received by local businesses.

“We believe there are significant opportunities for Omani craft, fashion and food businesses to break into new markets both at home and abroad, securing valuable orders and creating new jobs. In this regard, we’re fully committed to helping Oman’s small business community with market intelligence, access to international trade representatives through to business and export advice.”

Concluding, Nasima al Balushi said: “The Ezdan Mall exhibition will give savvy Qatari shoppers the opportunity to discover the wonders of Omani craftsmanship, fashion and food. We are very excited about the event. Indeed, we are confident it will be a grand success.”