NPA Group appoints new digital strategist

MUSCAT: National Publishing and Advertising (NPA) has recently appointed Mohamed Ali Bseyhia, as the Digital Strategist and Business Development Head of Digital Dialogue, the digital arm of the NPA Group. With the appointment of Mohamed to Digital Dialogue, (pictured) the NPA Group has further added to its team of experienced ad industry professionals.
The NPA Group is comprised of ‘Oxygen’, a creative advertising agency; ‘mediaOne’, a media buying and planning agency; ‘npa events’, an Event Management agency and ‘digitaldialogue’, the digital arm of the group, which will cater to the digital marketing needs of clients and brands alike.
Mohamed, who hails from Tunisia, has worked in the Digital Marketing industry for more than 10 years, having previously been employed by French multinational advertising and public relations company HAVAS. Besides HAVAS, he has also worked for other leading digital agencies namely KNSD, Streamerz, Eminence Tunis, Ze-Media and e-xclusivite, holding major digital advertising accounts during his time with all of them.
In addition to being a digital strategist, Mohamed has also worked as a Digital Trainer in Algeria, Morocco and Mauritania, training clients and their employees to help their businesses take the leap to digital with informative training sessions.
Ashok Suvarna, Executive Director, NPA Group, said, “In a rapidly changing media industry, ‘Digital Dialogue’ will not only offer clients visibility for their brands, but will drive sales through customer engagement online and help generate positive ROI, where the winner is ultimately the client and the brand. Mohamed brings with him a wealth of knowledge and experience, and I am pleased that he has joined Digital Dialogue. I know he will add considerable value to our team.”