Oman Post has launched a new mobile-based service (Ersal) that will deliver parcels to doorsteps by identifying the addresses through a mobile App. Giving the much-needed boost to the fast growing e-Commerce market, the service allows people to make online purchases and receive packages anywhere in Oman.
Ersal is a delivery App that allows use of mobile phone as the postal address.
Customers can schedule business deliveries with a simple tap and book the delivery time slot.
Subsequently one of Oman Post drivers will deliver the package at the doorstep.
Unveiling the service at a launch event in Muscat on Tuesday, the company said that now people can make online purchases and receive packages anywhere in the Sultanate.
For this service, Oman Post has a partnership with Fetchrs, a global express, mail delivery and logistics Services’ company that provides an app-based on-demand delivery service.
Fetchr allows both the community and businesses to send or receive anything, anywhere, in the Middle East.
Customers place orders for products online, then once the order is confirmed the customer will receive a link to the Ersal app, and from there they can schedule their order using GPS technology.
According to Abdulmalik al Balushi, CEO, Oman Post, the app will be initially available only to businesses.
Explaining the potential of the e-Commerce market, Al Balushi said that as of 2016, 66 per cent of the world’s population use mobile phones and by 2019, the number of mobile phone users is expected to reach 780 million in the Middle East and Africa.
He said that as of 2016, there are over 1.5 billion online and added the market to be tapped is South East Asia with a combined population of 620 million, which is expected to generate $65 billion revenue by 2020 through e-Commerce.
According to Fetchr, the whole idea is to eliminate the need for staying at home for hours waiting for a delivery.
In the GCC, the company currently operates in the United Arab Emirates (UAE), Saudi Arabia and Bahrain.