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EDITOR IN CHIEF- ABDULLAH BIN SALIM AL SHUEILI

Muscat Bay new brand identity unveiled

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By Kabeer Yousuf — MUSCAT: APRIL 8 - Omran and Saraya Holding Oman, developers of Saraya Bandar Jissah, Muscat’s premier resort village, unveiled a new brand name of ‘Muscat Bay’ in a ceremony presided over by Shaikh al Fadhl bin Mohammed al Harthy, Secretary-General of the Council of Ministers at its Qantab site. “We have worked tirelessly to create a brand that we are confident will differentiate Muscat Bay from other communities in the region,” Paul Jessup, VP of Sales and Marketing told the Observer. He further said that Muscat Bay represents a unique Omani enclave where people can relax and feel a world away, without being disconnected due to the city centre’s close proximity, less than 15 minutes from downtown.


For GCC travellers looking to escape the city buzz, Muscat Bay is the nearer equivalent of an Indian Ocean island. Accessible by a one-hour flight from Dubai, it affords visitors the opportunity to indulge in an exotic and breathtaking natural environment with all 5 star needs met on your doorstep.”


Promising to showcase a “Gateway to a Timeless Community”, Muscat Bay has spared no stones unturned in blending the concepts of past and present as it ushered guests through a traditional Omani door through which the brand new Experience Centre was revealed.


“The new brand essence further reflects the project’s ethos and speaks not only to our commitment to the project itself, but also to the surrounding community and unique lifestyle offering,” Shaikh Hamood bin Sultan al Hosni, CEO of Muscat Bay, said.


Situated in a secluded valley and flanked by the majestic Al Hajar Mountains and the Gulf of Oman, Muscat Bay is a peaceful natural haven that offers the best of both worlds — a place to escape the stress and strains of daily life alongside easy access to modern amenities.


Muscat Bay will be home to just 435 exclusive residential units, spacious hilltop palaces, villas and duplexes as well as luxury residences — all with attractive waterfront and mountainside views. Scheduled for a grand opening in 2017, the five-star Jumeirah hotels form the major


leisure components of Muscat Bay, providing their guests with a luxurious and relaxing home away from the day-to-day rigours of life, where the mountains meet the sea.


The first phase of this unique resort village, to be completed this year, will boast a wide product offering, including an initial 260 exclusive residential units in three residential zones.


Each property offers blend of Omani elegance, modern comfort and privacy while respecting local heritage and connecting residents to the beautiful environment around them.


Muscat Bay’s residences will include Zaha Parkland and waterfront, three and four bedroom villas, large duplexes and one and two bedroom Parkland Residences and Premium Waterfront and Parkland Residences. Nameer Island villas and Wajd Hilltop Palaces will provide a variety of picturesque views of the flowing lagoon and sweeping seascape beyond, and will overlook the landscaped park below.


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