MUSCAT, FEB 17 - Middle Eastern consumers are showing a fast-growing appetite for eggs. According to the latest data from the US Department of Agriculture (USDA), US egg imports to the MENA (Middle East North Africa) region grew 73 per cent in USD value in 2017 over the imports in 2016. This represents a volume growth of 88 per cent for US table eggs and 83 per cent for US egg products.
Both consumer and industrial egg consumption has increased as demand has grown in the region. A growing population, rising incomes and evolving dietary patterns are sparking demand, supplemented by a thriving tourism sector. Within the MENA region, the fastest growing importers of US eggs were Bahrain, which grew 1713 per cent in value in 2017 over 2016, Jordan (559 per cent), Oman (168 per cent), KSA — Kingdom of Saudi Arabia (107 per cent), and the UAE (65 per cent). The growth is especially important even as local egg production in the region is growing and some of these countries are close to self-sufficiency in eggs.
This encouraging year on year growth has prompted the AEB to double its efforts to educate consumers about the health benefits and the exceptional quality of US eggs, which makes them a popular choice at retail, food service and in food manufacturing facilities.
Anne L Alonzo, AEB President & CEO said: “Today’s consumers are showing great interest in where their food comes from, and their modern approach to life drives them towards choosing top quality products from around the world. A larger proportion of consumers prefer whole shell eggs for meal preparation and direct consumption, and US eggs are their top choice. Eggs are highly functional ingredients and their versatility also comes in handy for snack manufacturers, bakers and confectionary producers. We see our task cut out for us, which is creating awareness of their availability, their attributes and advantages versus other imported eggs.”
American eggs are unique in that the US is one of the only countries in the world that refrigerates eggs from initial packing to final consumer.
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