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GoPro cuts staff, shifts focus

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San Francisco: Mini-camera maker GoPro announced plans to cut 15 per cent of its staff as its shifts its focus to its core manufacturing operations.


GoPro, a onetime star of the sector with cameras used for social media and sports photography, said the cuts would eliminate around 200 jobs,


The California group said it would eliminate its “entertainment” division that produced original video content.


“Consumer demand for GoPro is solid and we’ve sharply narrowed our focus to concentrate on our core business,” said founder and chief executive Nicholas Woodman. “We are headed into 2017 with a powerful global brand, our best ever products.” — AFP


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