Oman Observer

Ferrari Portofino

Dubai, April 29 – Ferrari’s latest offering, the Portofino was test driven by media representatives from Oman and around the GCC in Dubai. The media team experienced the car through a test drive in Dubai and Hatta road along with the Ferrari professional team. The Ferrari Portofino, which takes its name from the most charming villages on the Italian Riviera called Portofino, capable of unleashing a massive 600 cv and sprinting from 0 to 200 km/h in just 10.8 seconds. This had been tested by media representatives during Hatta road. The new car is the most powerful convertible to combine the advantages of a retractable hard top, a roomy boot and generous cockpit space complete with two rear seats suitable for short trips.
Portofino is designed to be driven every day that also effortlessly converts from an authentic ‘berlinetta’ coupé to a drop-top capable of delivering a unique Ferrari soundtrack and superb driving pleasure even in day-to-day situations.
The Ferrari Design Centre-penned Portofino is an aggressively-styled car with a two-box fastback configuration — unprecedented in a coupé-convertible with a retractable hard top.
The retractable hard top (RHT) has been completely redesigned and can now be opened or closed in just 14 seconds on the move at lower speeds, making the car even more practical.
The Ferrari Portofino delivers a significant weight saving with the adoption of new components using innovative designs made possible by the use of cutting-edge production techniques. This, combined with a 40 cv higher power output than the California T, has resulted in a significant hike in performance and a corresponding drop in emissions. Vehicle dynamics benefit from the introduction, for the first time on this model, of electric power steering.
The importance of the Middle Eastern Ferrari connoisseur in Maranello’s illustrious history and the passion shown for the marque in Dubai was eloquently underlined with the presentation of a ‘Passione Rossa’ video by Chief Marketing and Commercial Officer, Mr. Enrico Galliera. His powerful speech highlighted the emotional parallels between Ferrari’s track pedigree and rich heritage and the Middle East’s world-class driving environment and love of luxury.
Creating exquisite local Ferrari experiences through events and digital content are a sentiment of the brands commitment to the region. The activations started two years ago, with an exploration of the ‘Deserto Rosso’ in the Liwa desert, before evolving into the ‘Passione Rossa’ campaign. Key to the Ferrari DNA is the Ferrari lifestyle, and allowing clients access to a full spectrum of exhilarating experiences and emotions.